For the first task, we created three unlabeled pie charts of wealth distributions, one of which depicted a perfectly equal distribution of wealth.
Unbeknownst to respondents, a second distribution reflected the wealth distribution in the United States; in order to create a distribution with a level of inequality that clearly fell in between these two charts, we constructed a third pie chart from the income distribution of Sweden (Figure 1).2
We presented respondents with the three pair-wise combinations of these pie charts (in random order) and asked them to choose which nation they would rather join...
“In considering this question, imagine that if you joined this nation, you would be randomly assigned to a place in the distribution, so you could end up anywhere in this distribution, from the very richest to the very poorest.”
As can be seen in Figure 1, the (unlabeled) United States distribution was far less desirable than both the (unlabeled) Sweden distribution and the equal distribution, with some 92% of Americans preferring the Sweden distribution to the United States.
In addition, this overwhelming preference for the Sweden distribution over the United States distribution was robust across gender (Females: 92.7%; Males: 90.6%), preferred candidate in the 2004 election (Bush Voters: 90.2%; Kerry Voters: 93.5%) and income (less than $50,000: 92.1%; $50,001-100,000: 91.7%; more than $100,000: 89.1%).
In addition, there was a slight preference for the distribution that resembled Sweden relative to the equal distribution, suggesting that Americans prefer some inequality to perfect equality, but not to the degree currently present in the United States.
47% chose sweden, 43% chose absolute equality, 10% chose the US.
http://www.people.hbs.edu/mnorton/norton%20ariely%20in%20press.pdfdefinitely shows a turn to the right, lol.
bunch of commies, americans are.