It also could be a slippery slope for future shows, said Melissa Henson, director of communications and public education for the Parents’ Television Council tells Tarts.
“In the past, we’ve raised concerns about changing language standards for television," Henson said. "Once a particular profanity or obscenity has been embraced by a particular show, it quickly becomes mainstream.”
And Yana Walton from the Women’s Media Center said Christians aren't the only ones who should be upset.
“It is not an appropriate term to use to describe any woman, regardless of their faith,” Walton said. “Entertainment media, especially music and films, have been normalizing misogynistic language for years.”
But despite the seemingly outrageous title, Dan Gainor, head of the Culture and Media Institute, is not surprised that the pilot has gone this far already.
“ABC is doubling down on the offensive by also approving ‘Don’t Trust the Bitch in Apartment 23,’ following up on the CBS show ‘$#*! My Dad Says.’ And this continued decline is unsurprising,” he said.