Obama outpaces GOP rivals and his own 2008 results in small donations

[sufrommich]

Even with low approval ratings and an uncertain path to reelection, President Obama is exceeding expectations in one area: His campaign is doing far better at attracting grass-roots financial support this year than his Republican rivals or his own historic effort in 2008, according to new contribution data.

The sheer scale of small donations, totaling $56 million for Obama and his party, has surprised many Democratic strategists and fundraisers, who feared that a sour economy would make it difficult for Obama to raise money from disenchanted and cash-strapped voters.

A Washington Post analysis shows that nearly half of his campaign contributions, and a quarter of the money he has raised for the Democratic Party, has come from donors giving less than $200. That’s much higher than it was in 2008 and far beyond what the best-funded Republicans have managed.

Mitt Romney and Rick Perry, the leading GOP fundraisers, have embraced a traditional approach, focusing on big-dollar contributors who can fill coffers without the high overhead costs of a campaign targeting small donations, the analysis shows.


http://www.washingtonpost.com/politics/obama-outpaces-gop-rivals-and-his-own-2008-results-in-small-donations/2011/11/04/gIQANhTJWN_story.html?tid=pm_politics_pop

[LoZoccolo]

1. K&R!

:kick:

[Old and In the Way]

2. There's the WaPo with the helpful explanations.

Mitt Romney and Rick Perry, the leading GOP fundraisers, have embraced a traditional approach, focusing on big-dollar contributors who can fill coffers without the high overhead costs of a campaign targeting small donations, the analysis shows

Or maybe their message is one that only the corporation-people are buying? Because, how much high overhead is there in a website to secure human-people donations?

[jpak]

3. K&R

:thumbsup: