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after WWII the war industry needed to be retooled back to civilian based industries. However, due to the huge expansion many industries needed to make to meet the demand of war dept, cutting back would be a big hit to them.
So in steps the government to work out new price controls. Because during the war, the US Government via the congress had instituted price caps and limits to all items deemed unnecessary to the war effort.
So with price and production caps lifted for the most part, big business can continue making refrigerators and washing machines at the same pace they were making tanks and airplanes.
Only one problem, the Unions were pissed off. Why? because the corporations making these items didn't want to raise the pay of the workers to reflect their new found wealth. So there were all sorts of general strikes going on.
After a few years and a close call with another depression, the unions work out a deal and production goes into high gear.
But who is going to buy the refrigerators and washing machines? Well, returning vets.
So now in steps madison avenue. They start the marketing campaign to convince everyone that they will now live the life of ease if you by a Whirlpool washing machine or a Frigidaire refrigerator.
The war was fought for the idea of freedom, that all people in the world should be free. They could vote, speak their minds, have fair trials, etc. But before the ink was completely dry on the Japanese surrender documents, madison avenue was already trying to figure out a way to reinterpret the "American Dream" into, basically, what we have today.
No longer is the "American Dream" a right to live free, speak your mind, etc, it's now been bastardized to be: how much you can buy? How much stuff do you need? How often can you eat out? etc.
It went from intrinsic natural rights to materialistic fake wealth.
The theme of many ads from that era is based on jealousy of your neighbors new car, new boat, new whatever. "You too can live like a king!", etc.
During this period of time (post WWII to the present), we the people are no longer referred to as citizens but now as consumers. When you have entire population equating themselves as beings that buy up, use up and waste, then you have a society that no longer identifies with our original freedoms.
This was all deliberate.
Perhaps not in the beginning. I think in the beginning, people honestly thought they were helping the nation compete against a communist government (which was also propaganda). However, along the way, sometime around 1975, the income gap began to widen and then exploded in the mid '80's. (Greed is good, remember that?).
Now it become a self perpetuating machine of want. All in a quest for corporations to satisfy their investors, glorify the "elite" of corporate America and how they are saving us from ourselves, and to show just how much we could all convince ourselves of the lie that we were happy. Sadly, this all came on the back of deficit spending, a rising debt and a ballooning defense budget based on evil commies around every corner.
After the last hurrah of the Berlin Wall falling down, the nation as a whole, for all of 5 minutes, began to ask the million dollar question: With the soviets gone, why do we need such a big military? We should start looking at our own problems.
In steps the faux war of Saddam and Kuwait. All brought to a head because poppy, rumsfield and their ilk, didn't like the fact that Saddam didn't want to play with them anymore. But why did this need to happen?
To justify the overt MIC. If they don't have a bad guy of the week, they don't make money, if they don't make money, the many manufacturing plants that they placed in each and every state (so they can/could control that particular senator via blackmail in cutting job), then there would be lay offs. And any politicians worth their latest talking point would be damned to let that happen. So they play fiddle to the lobbyists.
So why did we attack Iraq again? because just flying no fly zone missions does not make the MIC enough money, does not make wall street enough money, doesn't not make the MIC congress people enough money.
so in steps george w. moron* to pick up the money ball and run with it. Mission billions, corporate mercenaries, various new weapon systems that work only half the time yet have to be continually replaced, new bullets, new missiles, new bombs, etc.
Why? because, as of late, our economy depends on a huge payouts from the MIC. Not just in jobs, but in all sorts of ancillary businesses. Not even including the many millionaires in our congress that still play fiddle to the lobbyists.
One final thing, note how as soon as we are rolling up things in Iraq, the bullshit on Iran has picked up?
We now live in perpetual war. The American Dream is gone. It was hauled around the back of the barn and shot with the squirrel gun about 10 years ago.
Anyone thinking that there is still an American Dream are confusing it with rampant consumerism.
(not much of a nut shell and far from complete but it gives you an idea of what has happened)
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