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These are rational minded people who are simply ignorant or misled. That is understandable because there is an extreme amount of disinformation and propaganda out there, it's easy to get to that place.
These people recognize a class war, but they misinterpret it. They see the nation divided into two classes: 1. Real, red meat eating, cold beer drinking, church going, work hard for a paycheck Americans. 2. Snobby, decadent, intellectual, atheist, vegetarian, latte-drinking, never-stepped-foot-off-a-campus, liberals.
They believe that these "latte liberals" are elitist in nature, think they know better than "real americans", and that they want to control every aspect of real America.
They believe this elite "liberal class" controls the government, education, and the media. Therefore all of the institutional failures of government are the fault of these liberals. They view the economic problems they and their communities face as the fault of "liberal elites trying to control the economy". They believe educational facilities are heathen smut factories where children go to learn that there is no God and the many sexual positions that homosexual men love to use. They believe the "liberal controlled media" is responsible for the moral decay of society, for broadcasting softcore porn on most of the channels and subverting traditional family values.
They view this as a class-war, and want to participate and win in it. They aren't interested in this because they view it as a giant spectacle where they cheer their favorite team, they are interested in this because they are really affected by it.
These people are truly upset about what's happening to the country, to their communities, and they want to make a difference. They have many legitimate grievances.
The problem is that right-wing propaganda has made them believe that the problems they identify are not because of an economic class war, but because of a cultural class war.
This becomes problematic because many liberals actually end up playing into this framework, reinforcing the conservative delusion. When liberals act all superior and elitist, disregard all conservatives as stupid rednecks, and walk around with an air of superiority, they are simply confirming what these conservatives has been told is true about liberals, and about the culture war.
These conservatives can actually be reached. If you talk to, respect, and even befriend these types of conservatives, they will be more open to what you say because they will know you personally and not view you as a "haughty latte liberal". The moment you come across being elitist or superior or condescending, you close your window of opportunity, you simply confirm their views and everything you say becomes whitenoise, or worse, because they confirm their worldview, they'll simply believe the opposite of whatever you say.
The key here is acknowledging that their problems are real, their concerns are valid, but redirect their frustration away from the imaginary culture war to the real economic class war. For example: explain how the moral degradation of the media is a result of corporate media institutions simply responding to the free market.
If their anger can be redirected away from the imaginary liberal enemy and onto the corporate vampires and more precisely, into the capitalist system of relations itself, they will become leftists.
It's not easy, especially if they surround themselves with Fox News and conservative radio, but if you have someone like this in your family or at work, offer a book exchange, you read a book of their choosing and they read a book of your choosing, something like this is a very good way to reach people without being too preachy.
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