Join the GMO Right2Know March Oct 1-16, 2011

[proverbialwisdom]

http://www.right2knowmarch.org/

Together Let’s Demand GMO Labeling Now!

Most Americans agree we have a right to know what’s in our food, and a right to choose safe, healthy food for our families and ourselves. And yet 80% of the packaged foods in America contain Genetically Engineered ingredients that have not been proven safe, and are not labeled!

Between October 1st and October 16th of this year, marchers from all across the country will be walking from New York City to the White House, in Washington DC, demanding labeling of all Genetically Engineered Foods, in what has come to be called the GMO Right2Know march. Come walk with us – step-by-step we will take back our Right to Know!

More at link.

http://www.right2knowmarch.org/news-room/news-room-overview/

PRESS RELEASE

Advocates for Labeling of Genetically Engineered Food Announce
Two Week ‘Right2Know’ March from NYC to White House Oct 1-16

Washington, DC – A coalition of organizations, businesses and individuals announced today a bold mobilization plan to raise awareness and pressure the government about the lack of labeling of Genetically Engineered foods people unknowingly consume. Such foods are also termed “Genetically Modified Organisms” or “GMOs”. The GMO Right2Know March will feature daily events between New York and Washington, DC October 1-16 as thousands of marchers are expected to walk part or all of the 313 miles from the United Nations’ Headquarters to the White House. The marchers are looking for support from communities along the route which can be viewed at Right2KnowMarch.org

“Pesticide companies develop Genetically Engineered food crops by combining DNA from plants, animals, bacteria and viruses, to contain or resist pesticide, which results in more pesticides sold and sprayed,” says Michael Hansen, Chief Scientist of Consumers Union. “Genetically engineered foods can be detrimental to our health, just as they are to the environment and farmers’ livelihoods. American consumers deserve the choice whether they want to eat GMOs, just like their counterparts in Europe and Japan,” says Hansen who will join kick off of the March October 1 at the United Nations in New York.

The March will rally in a broad swath of East Coast cities and towns including:

New York: Brooklyn, New York City
New Jersey: Jersey City, Newark, Millburn, Union, Springfield, Scotch Plains, New Brunswick, Princeton
Pennsylvania: Morrisville, Trevose, Jenkintown, Philadelphia, Springfield
Delaware: Wilmington, Hockessin, Newark
Maryland: Darlington, Monkton, Timonium, Baltimore, Elicott City, Jessup, Laurel, College Park, Takoma Park, and Washington, DC.
Early supporting organizations include the International Federation of Organic Agricultural Movements (IFOAM), Non-GMO Project, Center for Food Safety, Food Democracy Now, National Co-operative Grocer Association, Organic Trade Association, The Organic Center, the Independent Natural Food Retailers Association (INFRA), Farm and Ranch Freedom Alliance, and the Northeast Organic Farmers Association of NY. Business sponsors include Dr. Bronner’s Magic Soaps, Kamut International, Nutiva, Nature’s Path Foods, Inc., Organic Valley, Rapunzel, Stonyfield Farm, and United Natural Foods Inc.

“While most Americans agree we have a right to know what is in our food, the federal government has resisted labeling genetically engineered food for over a decade,” says Right2Know March organizer Katherine DiMatteo, President of IFOAM. “It’s time to demand that the government be responsible to its citizens and enact mandatory labeling of GMOs instead of pretending that GMO crops are the same as traditional crops.”

In New York, Washington, DC and along the route, advocates, farmers and business leaders including Vandana Shiva, Percy and Louis Schmeiser, Andrew Kimbrell, Frances Moore Lappѐ, Anna Lappѐ, Sara, Snow, Dr. Alan Greene, Joseph Wilhelm, Michael Funk, Megan Westgate, David Bronner, Ashley Koff, RD and many others are expected to join in the coming months to speak out for GMO Labeling and to inspire citizens to take action to protect themselves and the future of farming.

“After 30 years and billions of dollars in research, only two principal traits have been successfully developed: herbicide tolerance and insecticide production. Despite industry promises, there are no GMO traits currently on the market for increased yield, drought tolerance, enhanced nutrition, or any other humanitarian or environmental benefit,” says Megan Westgate, Executive Director of the Non-GMO Project, fiscal sponsor of the Right2Know March. “Americans should have the right to opt out of this experiment, and this march is about standing up and demanding that freedom.”

“As long as there is great uncertainly about the long term effects of GMO on the environment and upon justice issues that arise from the right of communities to access their own seeds, plants and land, a right currently challenged by many food corporations, the use of GMO food products should be questioned. People who view GMO food products as out of bounds for kosher use, have a right to know which products contain GMO. GMO ingredients should appear on food labels,” says Rabbi Lynn Gottlieb, Shomeret Shalom Network for Jewish Nonviolence at The Community of Living Traditions.

The Right2Know march will be joined by the Sustainable Living Road Show and the Compass Green Mobile Greenhouse Project. Marchers will have a chance to bathe in the ALL-ONE Ark, Dr. Bronner’s “Interblastive Foam Experience!” and eat organic, non-GMO food provided to marchers for a small fee.

Members of the media are encouraged to follow the entire organizing effort and report on our progress. Please sign up for email alerts through our website or call Adam Eidinger 202-744-2671 to arrange interviews or for in person requests.

Members of the public should call the Right2Know March Hotline: [phone] or email [e-mail] .

[watrwefitinfor]

1. Don't let this thread die!

Kicking.

Wat

[proverbialwisdom]

3. Thank you, what are we fightin' for. We're with DR. OZ on this one.

You've got to hear his intro before you read this pathetic attempt at misdirection and obfuscation.

http://scienceblogs.com/tomorrowstable/2010/12/dr_oz_prescribes_non-gmo_diets.php

...I did my best to refute the worst "woo woo pseudoscience" but it was difficult. I asked the producers (who were very nice by the way) to remove the scary graphics and bullet points but no luck. I argued that showing that stuff would tarnish Dr. Oz's reputation and harm his viewers (who are now probably terrified- I can just imagine my mother-in-law taking note on all the "points" made).

I had a chance to plug some great science-based, academic, non-profit sites (bioforitifed,org, ucbiotech.org and academicsreview.org) but all of my case specific examples (reduced insecticide use in GE cotton fields, enhanced biodiversity, disease resistant papaya, Golden rice) were cut from the TV version. I guess the producers did not want to mix too much scientific evidence in there with the fantastical stuff.

The show demonstrates yet again that as scientists, we cannot dismiss the general anxiety about genetic engineering, and the distrust of science and scientists in general.

[proverbialwisdom]

4. "As a surgeon, I am certainly in favor of scientific advances. I put pig valves in human hearts...

...to fix valves that would've otherwise killed the patient, so I get all that. Now I'm doing this show today to arm you with the information you need to make best decisions about GMOs for your family."

- Dr. Mehmet Oz

[proverbialwisdom]

2. MUST SEE VIDEO: THE DR. OZ SHOW braves the third rail unmentionable subject of GMO foods.

Are genetically engineered foods safe? Dr. Oz leads an investigation to find out... Featuring special guests Jeffrey Smith, Dr. Michael Hansen, a scientist from Consumers Union who has been an avid critic of GMOs for two decades, and Dr. Pamela Ronald, a pro-GM scientist who has been proposing that organic foods include GMOs.



http://www.doctoroz.com/videos/genetically-modified-foods-pt-1
(VIDEO) Genetically Modified Foods, Pt. 1




http://www.doctoroz.com/videos/genetically-modified-foods-pt-2
(VIDEO) Genetically Modified Foods, Pt. 2




http://www.doctoroz.com/videos/genetically-modified-foods-pt-3
VIDEO) Genetically Modified Foods, Pt. 3

[proverbialwisdom]

5. Natural allies here although in different forums:

http://www.democraticunderground.com/discuss/duboard.php?az=view_all&address=103x626891
Organic Seeds Growers are Suing Monsanto – support them
Thu Sep-15-11 10:28 PM

[midnight]

6. K&R Thanks...

[SpiralHawk]

7. Genetic occultism (r)

is anti-American

We have a right to know what corporations are doing to our food.

k and r

[proverbialwisdom]

8. UPDATE - Robyn O'Brien participating.

http://www.right2knowmarch.org/news-room/news-room-overview/

Press Releases
FOR IMMEDIATE RELEASE
September 15, 2011

Right2Know March Announces Events During 313 Mile Walk to the 
White House for Labeling of Genetically Engineered Food


Coalition Demands a “Reset” by Obama Administration on GMO Labeling

NEW YORK, NY – In two weeks a diverse coalition of organizations, businesses and individuals will begin to march from the Historic Flatbush Food Co-op in Brooklyn, NY to the gates of the White House to ask the Obama Administration to support labeling of genetically engineered foods, also termed “Genetically Modified Organisms” or “GMOs”. The GMO Right2Know March will feature daily events between New York and Washington, DC October 1-16 as hundreds of marchers are expected to walk part or all of the 313 miles to the White House. The route and details on daily events can be viewed at Right2KnowMarch.org

“Pesticide companies develop Genetically Engineered food crops by combining DNA from plants, animals, bacteria and viruses, to contain or resist pesticide, which results in more pesticides sold and sprayed,” says Michael Hansen, Chief Scientist of Consumers Union. “Genetically engineered foods contain untested novel foreign compounds that can be detrimental to our health, just as they are to the environment and farmers’ livelihoods. American consumers deserve the choice whether they want to eat GMOs, just like their counterparts in Europe and Japan,” says Hansen who will join the Oct 1 NYC Right2Know March kick-off rally at Prospect Park at 11am to 1pm followed by marchers walking across the Brooklyn Bridge to the United Nations.

In addition to daily marching, the following are major events planned by the Right2Know March:

RALLY – 1 Oct R2K Kick Off Event, 11am – 1pm Grand Army Plaza, Prospect Park, Brooklyn, NY
RALLY – 3 Oct, 10:45-11:45am Autumn Harvest Health Food 1625 East 2nd St, Scotch – Plains, NJ
MEET-UP – 3 Oct, 4pm – 5pm George Street Coop Natural Foods 89 Morris St, New Brunswick, NJ
RALLY – 4 Oct, 2:15 -3:15pm Whole Earth Center 360 Nassau St, Princeton, NJ
MEET-UP – 5 Oct, 12:45 – 1:45pm Big Bear Natural Foods 322 West Trenton Ave #1, Morrisville, PA
NON-GMO FOAM RALLY – 6 Oct, 3:35 – 4:05pm Weavers Way Coop 559 Carpenter Lane, Philadelphia, PA
MEET-UP – 6 Oct, 7:05 – 8:05pm Mariposa Food Coop 4726 Baltimore Ave, Philadelphia, PA
RALLY – 7 Oct, 12 noon – midnight – The Ellen Powell Tiberino Memorial Museum, 3819 Hamilton St. Philadelphia, PA
MEET-UP – 8 Oct, 11:45 – 12:45pm Martindale Natural Market 1172 Baltimore Pike, Springfield, PA
MEET-UP – 9 Oct, 10-2pm Newark Farmers Market, Market East Plaza, 280 E. Main Street, Newark, DE
RALLY – 13-Oct, 11am – 6pm – Maryland Institute College of Art, 1300 W. Mount Royal Ave, Baltimore, MD
WORLD FOOD DAY RALLY – 16 Oct, Concluding Rally 12:30pm to 5pm at the White House in Lafayette Park 1600 H Street, NW Washington, DC.
Marchers estimated to arrive at 1pm. Event to feature Mom’s Panel and conclusion of the march

“The Right2Know March is an unprecedented effort to win genuine transparency on Genetically Engineered foods,” says Katherine DiMatteo of IFOAM and a lead coordinator of the Right2Know March. “Most Americans agree they have a right to know what is in the food they put in their own and their children’s bodies, but current federal policy favors the pesticide industry and hides the facts,” says DiMatteo. “It’s time to reset US policy on GMOs.”

Helping lead the march is Joseph Wilhelm, President of Rapunzel and Indian activist, Dr. Vanadana Shiva, both veteran GMO campaigners who twice marched across Europe for controls on GMOs and in support of GMO labeling, which is required in the EU. They will be joined at the events in NYC and Washington, DC as well as along the march, by advocates, media personalities, farmers and business leaders who will speak out for GMO labeling, including: Andrew Kimbrell (Founder, Center for Food Safety, Frances Moore Lappѐ (Author, Diet for a Small Planet), Michael Hansen (Senior Scientist, Consumers Union), George Siemon (CEO, Organic Valley) and many others.

“No matter what you believe about GMOs, the bottom line is that we have a right to know what is in our food so we can all make better decisions for the health of our families,” says TV host and green lifestyle author Sara Snow.

Mothers are also marching and will speak out at the World Food Day Rally at the White House on October 16.

“Without labeling, consumers have no way of knowing if the foods they are feeding their families have been genetically engineered to contain new proteins,” says Robyn O’Brien, author and founder of the Allergy Kids Foundation. “Because there is no definitive test that can be relied upon to predict whether a newly expressed protein might trigger an allergic reaction, it is important that genetically engineered foods are labeled so that the food allergic population can exercise caution and make an informed choice about what they eat. GMO labeling would provide essential and possibly life-saving information.”

Right2Know March spokespeople are available to debate GMO manufacturers on the labeling issue. “After 30 years and billions of dollars in research, only two principal GMO traits have been successfully developed: herbicide tolerance and insecticide production. Despite industry promises, there are no GMO traits currently on the market for increased yield, drought tolerance, enhanced nutrition, or any other humanitarian or environmental benefit,” says Megan Westgate, Executive Director of the Non-GMO Project, fiscal sponsor of the Right2Know March. “Americans should have the right to opt out of this experiment, and this march is about standing up and demanding that freedom.”

Founding organizations of the Right2Know march include the International Federation of Organic Agricultural Movements (IFOAM), the Non-GMO Project and the Sustainable Living Roadshow, who are joined by founding organic brands Dr. Bronner’s Magic Soaps and Rapunzel. In recent months, numerous titans of the organic and natural food sector have become sponsors of the Right2Know March including: Nature’s Path; Organic Valley; Stonyfield; United Natural Foods Incorporated (UNFI); Nutiva; Kamut International; and Dr. Hauschka Skin Care.

Members of the media are encouraged to follow the entire organizing effort and report on our progress. Please sign up for email alerts through our website or call Adam Eidinger 202-744-2671 to arrange interviews or for in person requests. Members of the public should call the Right2Know March Hotline: [phone] or email [e-mail].

###

Additional sponsors and affiliates include: Weleda; Biodynamic Farming and Garden Association; Center for Food Safety; Food Democracy Now; Organic Trade Association; The Organic Center; Independent Natural Food Retailers Association; National Cooperative Grocers Association; Farm and Ranch Freedom Alliance; Northeast Organic Farming Association’s of New York, Vermont, and Connecticut; National Organic Coalition; Organic Farming research Foundation; Food and Water Watch; Pennsylvania Association for Sustainable Agriculture; Organic Consumers Association; Sustainable Food Trust; Truth in Labeling Coalition; Organic Seed Growers Association; Institute for Responsible Technology; and Cuatro Puertas.

[proverbialwisdom]

9. Video of TED presentation by ALLERGY KIDS founder Robyn O'Brien.

http://www.robynobrien.com/speaking.html

“Robyn’s analysis is a startling revelation of the corruption of our food supply and our failure to protect two of our country’s most valuable assets, our children and our environment. Her message of courage, tenacity and hope is a beacon of light in our toxic world."

—Robert F. Kennedy, Jr.

Robyn recently addressed a crowd of 600 at TEDx Austin and received a standing ovation for her presentation, "Patriotism on a Plate" as seen in the VIDEO AT LINK:

I first found a similar essay on the website of her foundation, ALLERGY KIDS. ( http://allergykids.wordpress.com/2008/06/10/a-ripple-of-hope-when-courage-and-conscience-collide/ ).

http://www.huffingtonpost.com/robyn-o/when-courage-and-conscien_b_117787.html

By Robyn O'Brien.
Posted: August 11, 2008 07:29 AM

When Courage And Conscience Collide

I was raised on capitalism and the Wall Street Journal. In my family, the Reagans had an almost royal status -- to watch them dance, with Nancy in her red dress, gave me the feeling, as a child, that I was watching some magnificent combination of Frank Sinatra and a foreign prince with his graceful companion on his arm. And I trusted that the political values that my family had instilled in me would serve me well.

And then one of my children got sick. With a blood condition that no one could pronounce and a pediatric mandate requiring immediate enrollment at a Children's Hospital. And I awoke. Suddenly, everywhere I turned, there were sick children. Children with diabetes, cancer, obesity, asthma and allergies. What had happened?

As headlines in the paper warned me of environmental dangers, I began to pay attention. What was in the food? Wasn't organics a left-leaning thing? And what about the plastics and the baby bottles and the vaccines? Should I worry? Doesn't our system protect us from these dangers?

<...> More at link.

[proverbialwisdom]

10. Brilliant original version.

Can it be reposted in full since it's been pulled?

http://allergykids.wordpress.com/2008/06/10/a-ripple-of-hope-when-courage-and-conscience-collide

A Ripple of Hope: When Courage and Conscience Collide

June 10, 2008
by Robyn O'Brien

I was raised on capitalism and the Wall Street Journal. As a child, my family celebrated the birth of Reaganomics the way one would have celebrated the birth of a child. There was prosperity to be had by all – if only we believed. My father, like so many of his era, fully supported deregulation and the notion of trickle down economics. If we loosen the regulatory purse strings that government tightly controls, we will all prosper. The system works.

In our house, the Reagans had an almost royal status – to watch them dance, with Nancy in her red dress, gave me the feeling, as a child, that I was watching some magnificent combination of Frank Sinatra and a foreign prince with his graceful companion on his arm.

I trusted my political values would serve me well – I was loyal, patriotic and supported the system.

And then one of my children got sick. With a blood condition that no one could pronounce and a pediatric mandate requiring immediate enrollment at a Children's Hospital. And I awoke.

Suddenly, everywhere I turned, there were sick children. Children with diabetes, children with cancer, children with obesity, children with asthma and children with allergies. What had happened?

As headlines in the paper warned me of environmental dangers, I began to pay attention. What was in the food? Wasn't organics a left-leaning thing? And what about the plastics and the baby bottles and the vaccines? Should I worry? Doesn't our system protect us from these dangers?

And without realizing it, an internal battle had silently begun.

I lay awake at night as I tried to reconcile the loyalty I had to my father with the loyalty I had to my children. Had a generation of grandfathers failed to recognize the health risks associated with capitalism's profits, unintentionally jeopardizing the well being of their grandchildren?

I had been raised to support the system, to believe in it, to never question it, and certainly to never speak out. Activism was something that "radicals" did, certainly not conservative soccer moms.

But I couldn't shake the internal dialogue. And armed with an MBA in finance and my four children, I began to investigate the expanding role that corporations had taken in the system in which I was raised to believe. And I was stunned.

There were insecticidal toxins engineered into crops to increase profitability for the world's largest agrichemical corporation – a company whose former employees included Donald Rumsfeld and Clarence Thomas. There were petroleum based chemicals in my children's toys and shampoos that were a product of an oil corporation that had recruited me in business school. How had this happened? Had we forsaken our physical health for financial wealth?

As I struggled with the responsibility that I felt for betraying my own children, I realized that it was now my responsibility to act. But the internal battle raged on – as the call from my conscience collided with the familiar comfort of conformity – and I was paralyzed.

But with sick children, paralysis was not an option.

I realized that I had to find the courage, on behalf of my children and others, to speak out against the very system in which I was raised.

And I reluctantly stepped forward.

With the words of another crusader in hand, I found my voice: "Each time a man stands up for an ideal, or acts to improve the lot of others, or strikes out against injustice, he sends forth a tiny ripple of hope, and crossing each other from a million different centers of energy and daring, those ripples build a current that can sweep down the mightiest walls." (Robert F. Kennedy).

It is with that hope, and holding the hands of my four children, that I took a stand.

Our world is changing. Our children's voices are not being heard; there is no "show of hands" to gauge their reactions to the impact that our environment is having on them.

It is our turn to engage, to help our fathers recreate the world that their grandchildren deserve. We must not be daunted by the enormity of the task at hand, nor fear political "activism". For the sake of our children, it is our political responsibility.

If you take just one step forward, it might send forth that tiny ripple of hope that will touch your daughter's life years later or your son's health in ways you might never foresee.

If we dare to dream that it is possible to affect this change for our children, we will be inspired by hope and find the courage and capacity to act. Together.

[proverbialwisdom]

11. A basically accurate conversation for the nonscientist, except for a couple of technical errors.

Specifically, referring a couple of times to the insertion of proteins rather than DNA in describing the process of genetic modification.

http://www.youtube.com/watch?v=euC15C71GoA
Mar 9, 2011 (55:41)
Alex Bogusky welcomes food safety author/advocate Robyn O'Brien back to the show to discuss the latest developments with genetically modified food (GMOs).

WORTHWHILE.

[proverbialwisdom]

12. HUGE HOPE HERE plus touch of HUMOR AT MINUTE 12:56 @ http://www.ustream.tv /recorded/17114777

THAT WAS THEN:




THIS IS NOW: http://www.alexbogusky.com/about.html

http://en.wikipedia.org/wiki/Alex_Bogusky

Alex Bogusky is a designer, marketer, author, and consumer advocate; and was an advertising executive and principal of the firm Crispin Porter + Bogusky. Bogusky left CP+B in 2010.<1> In July of 2010, he retired from the advertising industry.<2> In October 2010, he announced via Twitter that he would be leaving self-created post of "chief insurgent officer" at advertising holding company MDC Partners to now being the lead "insurgent in the new consumer revolution" at his new venture, FearLess Cottage.<3>

FearLess Revolution

From his base at the FearLess Cottage in Boulder, CO, Bogusky has shifted his focus from being a "brand advocate to a consumer advocate."<6> He regularly broadcasts a live-streaming online talk show to discuss what he sees as a new relationship between people and brands. This new relationship emphasizes transparency, sustainability, democracy and collaboration among businesses and consumers.

In October, 2010, Bogusky called on the public to help write a new Consumer Bill of Rights for the 21st Century.<7> Partnering with friend Rob Schuham and his wife Ana Bogusky, the FearLess Cottage also serves as a consultancy and design firm.

COMMON

In January 2011, Bogusky and Schuham partnered with designer John Bielenberg to launch COMMON, a collaborative network for rapidly prototyping social ventures under a unified brand.<8> COMMON is described as part community, part business prototyper, and part collaborative brand; a network of creative people prototyping progressive ventures designed to solve social problems.<9>

10,403 Live Views

http://www.ustream.tv/recorded/17114777
Big Boulder Shutdown
September 6, 2011 11:29 AM

Our show took place at the Boulder County Courthouse on Pearl St. to rally against GMOs on our public land.

To learn more about the GMO issue in Boulder check these sources out:

Join the Facebook page
All new events will be launched here.
GMO Free Boulder: http://www.facebook.com/pages/GMO-Free-Boulder/176690602380025

Take Action Page
All the steps you can take to help are located here: http://www.no-gmo-boulder.com/take-action/

Speak and share your links and perspective on the Forum: http://www.no-gmo-boulder.com/forums/

http://www.democraticunderground.com/discuss/duboard.php?az=view_all&address=115x309085
Al Gore Interview http://www.ustream.tv/recorded/

http://godsofadvertising.wordpress.com/tag/truth-anti-smoking-ads/

Gods of Advertising
We make you want what you don’t need.

After changing our business forever, Alex Bogusky resigns from Crispin Porter & Bogusky.

July 12, 2010

Alex Bogusky: “That’s all folks!”

For the better part of our new century, one “ad” agency has dominated the media landscape, transcending advertising and changing marketing forever. This same agency not only managed to thrive during economic turmoil but continuously spat in the face of industry naysayers and doom and gloom mongers, all the while making game changing, firestorm igniting, award winning, fame inducing, I-wish-I’d-done-that, kind of work. Of course I’m talking about Crispin Porter & Bogusky. I once called them the Doyle Dane Bernbach of our time. A huge compliment, I know. Yet, I agree with the comparison now more than ever. CP&B has done to our business (and popular culture) exactly the same thing DDB did almost fifty years ago: Changed it. 4EVR. Crispin’s version of Bill Bernbach? Alex Bogusky. And now, at the relatively young age of 47, Bogusky is resigning from the agency that bears his name, presumably to write books, ride bikes, stop the BP oil leak, and then some. Having received considerable earn out from MDC’s purchase of the agency, Alex can do whatever the hell he wants. Apparently, that includes bidding adieu (at least temporarily) to Ad Land.

For those living in a trailer down by the river, Alex Bogusky has been the agency’s creative leader since its inauspicious beginning some 25 years ago in Miami. His creative philosophy likely began the same way yours and mine did, to do persuasive communication that is smart, beautiful and entertaining. But it rapidly evolved into something unique and, at times polarizing. Pre-supposing social media and all that it entails, Alex wanted a Fame Factory for his clients, an agency that created conversations not just ads. It’s motto: “Don’t show me a script, show me the press release.”

CP&B’s anti-smoking “Truth” campaigns put the agency on the map. Launching the Mini-Cooper in America didn’t hurt. Then Burger King, Ikea, VW and more. CP&B was off to the races and just as quickly “off the chain.” Like it or not, no other agency generates heat –for their clients and for themselves- like Crispin Porter & Bogusky. And so his resignation has caused a furor. Fast Company printed this story, painting a snarky picture, especially as it related to MDC Chairman & CEO, Miles Nadal. The piece made Alex out to be an “existential, rock star” (cool!) and Miles some sort of jilted “life partner.”

<...>

Yet, these are more refutations than explanations…

Why did Alex Bogusky resign? I’m not a journalist and I’m not looking for angles. But I am deeply curious. Here’s a man at the top of his game, doing a job most of us can only dream of doing, and he just walks away. Why? I’m certain it wasn’t a business decision. Far from it. Next post, I’ll share comments made by one of his partners and bits from a conversation I had with him as well. Who knows; maybe resigning was a hoax. Just more hoopla. And I mean that in a good way.

FAST COMPANTY cover story on Bogusky/Microsoft think Gates, GMO advocacy... pivot, turn. I can surmise. Bogusky is my new previously invisible unsung HERO. I just had to share.