Riot fashion: new adidas PR 'disaster'

[FarCenter]

Adidas is embroiled in new PR troubles over its appearance as the fashionwear of choice for many of the young rioters in London and other parts of Britain.

Dozens of images show rioters and looters wearing adidas clothing - hardly surprising, say British experts, when fashion labels cultivate a gangster chic image.

Public relations and branding expert Mark Borkowski says the gangster image is coming back to haunt some companies. "The riots are an absolute disaster for a number of brands," he told the Guardian newspaper. "It has been a wake-up call for many brands which have spent millions developing gangster chic and 'dangerwear' images."

http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10745189

[Skittles]

1. the biggest looters and thieves wear SUITS AND TIES

yes INDEED

[aquart]

3. Yep.

But those are custom suits and $2000 is the starting price.

[OffWithTheirHeads]

2. Personally, I never trust anyone wearing Brooks Brothers.

I know a gangster when I see one.