So Glenn Beck will charge his online viewers - Let's do the math

[titaniumsalute]

He gets, on average, about 1.5 million viewers per week on Fox Noise. That is total audience. When Howard Stern went to Sirius it was estimated that about 10-15% of his audience ended up paying for his radio show. So let's assume between 10% and 15% of 1.5 million will pay for his show. (I'd bet it is much lower than that as most are 55+ in demo and a fixed income.)

At $5 per month you are talking about $11 million per year for his TV/online "network." Now $11 million might sound like a lot of money but for a network it is pretty much lame. Let's say Beck pays himself $2 mill per year which is what he made at Fox. He would need an executive producer, producer, director, writers, technical staff (camera, engineer, IT) and other assistant staff. Figure probably about another $2 mill in staff salaries. You have all the other bs like benefits, worker's comp, etc. That would probably be another $500K. Figure in fees like BMI/Ascap to be able to broadcast any ads, any music, etc. That could easily be $1 mill. We are already down to $6.5 mill already.

You have all that equipment and server power which is not cheap. In addition, he'll have to pay for the broadcast of the show. Oh yeah, I forgot about production staff for promos, segue-ways, etc. Then of course sales taxes on the subscription based service. Now we're down to about $4.5 million. He needs to have a physical location with offices and a studio to house the equipment. figure another million per year for that stuff. Down to $3.5 million. Shareholders? Other expenses? Utilities, etc.

At the end of the day I see two things. 1. A network that makes very little to no money. 2. Beck loses his huge avenue to people to market his shit like books, coffee mugs, magazines, etc. That will also cost him money.

[ejpoeta]

1. i have a brother and a BIL who LOVE glen beck. i wonder how much.

i am betting at least one of them will pony up the dough. maybe even both. but for how long? how long will they even be able to afford to? hmmm... how long will they be willing to? hmm.

[titaniumsalute]

3. It's funny but I don't know anyone who LOVES Glenn Beck

I'bve heard people say they have seen his show or mention his name but I don't know any die-hards. I'm not saying they don't exist, but I don't know any. I do know so die-hard Rush and Hannity people though. They scare the hell out of me.

[ejpoeta]

6. when i go to my sister's house and have had to use the bathroom, there is the glenn beck magazine in

there. can't remember the name. i had heard it existed but had never seen it before then. and when my brother came over once he assured me he had seen the patent to some thing that would allow the power company to arbitrarily shut off things in your house for no reason. he doesn't believe anything unless he hears it from glenn beck.

[titaniumsalute]

7. Did you wipe with it?

[guitar man]

2. Is he gonna get run over by a bus?

Or jump off a skyscraper without a parachute? Or catch on fire and run around screaming? Now I'd actually pay to see that shit! :evilgrin:

[dixiegrrrrl]

4. What about ads? Will he have advertisers?

[winston65]

5. Beck will be let down

Here is Texas the repukes and teabaggers would rather eat one of their children than part with their money. Thanks to Don Vito Corleone for the quote.