Muttart is perhaps the world’s leading expert on working-class voters in English-speaking countries, having studied their behaviour and attitudes not only in Canada and also in Britain, Australia and America. He has found that in every country working-class voters may form the base for successful center-left governments but are crucially responsible for the rise of center-right leaders like Harper, Australia’s John Howard, and Margaret Thatcher.”
There then follows a detailed analysis of what motivates and interests working-class voters, with a focus on how to manipulate them into voting against their own economic and social best interests. Mr. Olson, quoting Mr. Muttart, notes the deep seams of optimism, fear, pride, anger at disrespect, belief in public order, patriotism, and concern about rapid change that motivate working class electorates. And he describes how conservative politicians can frame campaigns around these themes.
http://www.theglobeandmail.com/news/politics/second-reading/brian-topp/don-cherry-the-eye-opener/article1833209/singlepage/#articlecontentNote: Rob Ford is the newly elected mayor of Toronto, Canada's largest city. Don Cherry is a flamboyant hockey commentator. 'Timmy's' is the most popular coffee chain in Canada. But this tactic is being used in several countries, including the US.