Olberman, Impartiality and MSNBC
by David Carr - New York Times
MSNBC, worried that its reputation as a fair broker of the news hung in the balance, sent Keith Olbermann to the woodshed on Friday for an unpaid suspension because he had donated $7,200 to some of the Democratic politicians he had championed on his hit show “Countdown.”
Golly, that ought to take care of everything.
If MSNBC were really worried about coming off as impartial, don’t you think it would have chosen somebody besides Mr. Olbermann, one of the most rabidly partisan figures in national news, to anchor its election coverage? Even Fox News knows better than to do something like that.
MSNBC is new to the network-as-political-identity game, and its parent company, NBC, is far less comfortable with pure play political programming than the News Corporation — and it shows. MSNBC backed into its current identity, driven by the outsize ratings of Mr. Olbermann, and the success of Rachel Maddow’s frankly liberal take on the world.
So what message is being sent by the suspension, which will end on Tuesday? Apparently, Mr. Olbermann is supposed to fire up the base like a convention keynote speaker at 8 p.m., but conduct himself like Brian Williams the rest of the time.
The lines separating politics, entertainment and news were already fading. This election obliterated them. Both Glenn Beck and Jon Stewart held well-attended and well-received rallies on the Mall in Washington, and Fox News had three Republican presidential hopefuls — Newt Gingrich, Mike Huckabee and Sarah Palin — on the payroll as commentators.
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http://www.nytimes.com/2010/11/08/business/media/08carr.html?_r=1&ref=business