Speaking as a branding professional, I predict that BP will have a new logo by next year.

[onehandle]

With all the abuse it has deservedly taken, I believe the logo is toast. All of the fake logos, the photos of suffering animals along side it, the negative image on 24/7 news...

I think it's done.

I hated it from the first time it surfaced a few years back. They were going Way overboard on the 'hey, we're green and solar' message. Bullshit from day one.

I believe the name will be going as well.

All of this is assuming the company survives.

[hlthe2b]

1. They should keep the yellow...

:evilgrin:

[Junkdrawer]

2. Too soon to change...They have to wait until all this is over....

A we're no where near the worst of this yet...

[rzemanfl]

3. I'd like to be a branding professional too. I'd like to brand their

fucking logo on their fucking foreheads.

[Cleita]

4. I thought that too about the name and brand just this morning.

I bet they are behind the scenes right now drawing up the papers to start a new corporation and then will transfer BP's assets to the new company when the time is right. When the news moves on to something else months from now slowly BP will start disappearing and the new company name and logo will take it's place.

[leveymg]

5. Why bother creating a new logo? Just absorb it - ExxonMobilBP

Pretty soon there will only be 2 or 3 global oil monsters, anyway. This just accelerates the program . . . hey, maybe that's what this is all about?

A hostile takeover of planet Earth.

[Cleita]

11. They have already taken over and are in bed with each other.

The brand name thing is just propaganda to make us believe that they are doing free market and competing with each other. They aren't. I figured this out back in the first gas crisis, which I believe was in the seventies when we had to line up on odd/even days to get gas. Since the people in the gas station next to where I worked and I were friendly, I was able to pull up to the pump anytime I needed gas. The owner told me it was a price fixing scheme. However, he became a silent casualty when he lost his lease because his supplier said they were going out of business. The station did not operate for a year or so and all of a sudden a new crowd came in, refurbished everything with self-service and a new name. But it was the same old company. I found out through the grapevine that these mergers were happening all over the place and the small gas station owner had gone the way of the dinosaur.

[leveymg]

12. In antitrust terms, it's called a conspiracy not to compete. Of course, they're too big to compete!

Or to fail, or to take down, or to do much of anything other than to throw bail-outs in front of, in the vain hope they won't utterly annihilate us all.

[CoffeeCat]

6. Interesting...

I guess I never thought about what BP would do with their logo--which is
now associated with global destruction. Makes sense that their logo would
be forever tarnished.

I was in the PR field for a long time and I look at this crisis through
a PR lens. I fail to see how they recover. It would be difficult enough
to recover from the spill alone. However, they have handled this crisis
so poorly--it defies belief. The CEO's comments, their covering up, their
lack of attention to the clean-up. Their crisis response is even WORSE
than the spill itself, from a PR perspective.

I find myself asking, "Who is advising these people?" because it's just one
colossal error after another. It's interesting that you look at this
situation and what it means to their brand, their logo and their reputation.

It's pretty much all destroyed, isn't it? Can you imagine the Tylenol
executives behavior similar to the BP executives--when Tylenol has its
crisis? Really drives it home how awful BP is behaving and reacting.

[SoCalDem]

7. BP... Best Polluter

:puke:

[JuniperLea]

8. They will let the BP brand take the heat first...

Then move on...

[Robeson]

9. You mean all the fake commercials with liberal looking people who tout...

...the importance of new "sources" but yet proclaim we must still drill, may no longer work? Can't wait for their next propaganda.

[JerseygirlCT]

10. If they make it, you're probably right

And why in the hell are they spending a penny on advertisements now? Every time one comes on the television, I can't believe there's a person thinking anything but "they're spending money on ads, and not on cleaning up their mess?"

I guess watching this aspect will be interesting, although it all sort of makes you feel dirty.

[Tesha]

13. If they expect to save any aspect of their brand, now is precisely when they should be advertising.

They're using their money to get their point of view across to us.

Remember, a corporation, *BY LAW*, must act in the best interests
of its shareholders. Aside from doing that within the confines of
the law, all other interests are secondary *AT BEST*. So their doing
advertising is an action toward that goal.

Tesha

[JerseygirlCT]

19. Wasted money right now

Who watches those ads and thinks "oh, well, everyone makes mistakes, good thing BP really are good guys!"?

More like: "those (*&(^'s are spending money on ads and NOT spending money on clean-up and restitution."

[blogslut]

14. James Carville's old business partner, Stan Greenberg, is responsible for

BP's greenwashing ad campaign.

[charlesg]

15. It'll be greener and friendlier than ever, and all warm and fuzzy

like the current one.

[AllentownJake]

16. I don't think they survive in one piece

My guess is they are chopped up and sold to competitors.

[rucky]

17. A new name, too.

something with "green" in it.

[pinboy3niner]

18. Oh, rats! "Xe" is already taken. nt

[hootinholler]

20. Unfortunately it will probably be EXXON. n/t

[TransitJohn]

21. The need the Sherwin-Williams logo

[donco6]

22. Working on it as we speak, I have no doubt. n/t

[Greyhound]

23. Take a tip from Bill Hicks, please. n/t