LEVI’S® Ties The Marriage Equality Knot: Teams Up With White Knot for Equality

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SAN FRANCISCO (May 21, 2010) – As part of its ongoing commitment to equality, the Levi’s® brand is once again partnering with White Knot for Equality in support of same-sex marriage. White Knot for Equality is a non-profit organization dedicated to achieving equal rights for the LGBT (Lesbian, Gay, Bisexual, Transgender) population. In solidarity with White Knot’s mission, Levi’s® is expanding on its existing partnership with White Knot by displaying white ribbons in all Levi’s® stores nationwide beginning this week through the end of June 2010. As part of the program, mannequins will be outfitted with white ribbons, a symbol that combines two traditional signs of marriage – white and tying the knot. To further support the program, all stores will have a limited supply of white ribbons for employees and customers who want to show their support for equality.

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http://www.goodasyou.org/good_as_you/2010/05/gays-ability-to-love-its-in-the-jeans.html#more

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