Even This Month, GM And Ford Outspending Toyota On Incentives

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Even This Month, GM And Ford Outspending Toyota On Incentives

By Bengt Halvorson
Deputy Editor
March 23rd, 2010


Toyota might have rolled out more incentives for March—including factory-subsidized financing and lease deals plus free maintenance—but GM, Ford, and Chrysler are still offering deeper discounts.

During March, GM will have spent an estimated $594 million on incentives, while Ford will spend about $489 million and Toyota about $395 million, according to the pricing-intelligence firm TrueCar.

Looking at incentives per vehicle, Chrysler is in the lead, with $3,491 per vehicle, followed by GM ($3,351) and Nissan ($2,993). Across the industry, automakers have offered an average $2,800 per vehicle in incentives.

The program is one of the most aggressive incentive programs ever for Toyota, but for years GM, Ford, and Chrysler have been relying on incentives to move some of their models.

More at http://www.thecarconnection.com/marty-blog/1043670_even-this-month-gm-and-ford-outspending-toyota-on-incentives

[itsrobert]

1. Just accounting tricks

that is all.

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2. The financing might be, but what about cash paid to dealers?

:shrug:

[Romulox]

3. Anybody trust a poster whose single issue is advocating for a foreign corporation?

I know I don't.

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4. Not nice.

:-(

[Romulox]

5. Poor little spokesperson.

:(

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7. You have me in tears

Why can't we all get along?

:(

[sufrommich]

6. Well, then this sounds like a good time for car buyers

to buy a GM or Ford.:party:

[RB TexLa]

11. You think it's a good time to give up cash holdings or take on new debt?

Really?

[MiniMe]

8. How much they spent goes to how many cars were sold

With the acceleration problem, I'm sure that Toyota hasn't sold too many cars lately. In other years, the Toyota numbers would be much higher.

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9. Toyota sales up 50 percent from March 2009

http://www.google.com/hostednews/ap/article/ALeqM5gZBdmhJF74fQoPoM1aEMNn17fDswD9EBEDBO0


By JEFFREY McMURRAY (AP) – Mar 9, 2010

ERLANGER, Ky. — A high-ranking Toyota executive says the auto company's North American sales spiked around 50 percent the first eight days

Last week, Toyota, which is usually stingy with incentives, announced new deals designed to bring shoppers back into its showrooms. Existing Toyota owners who buy another vehicle from the company will receive two years of free maintenance, Toyota said. The automaker also is offering zero-percent financing and low-priced leases to customers who buy or lease several of the recalled vehicles, including Corollas, Camrys and Avalons.

[anigbrowl]

10. They have other competitors besides Toyota

I don't particularly care about the Toyota recall either way (except insofar as I prefer accurate information to hysteria), but you are beginning to wear out your welcome with the obvious PR.