Reagan vs Carter and Mondale: Reagan was much more charismatic and had a connection with Americans that neither Carter nor Mondale had.
Bush Sr vs Dukakis: Neither was charismatic, Bush won because he rode the coattails of Reagan and because of dirty campaigning.
Clinton vs Bush Sr and Dole: Clinton was probably the most charismatic President we ever had.
Bush Jr vs Gore and Kerry: What Bush Jr lacked in intellectual smarts he made up for in people smarts. And voters connected with him because of that.
Obama vs McCain: Obama is easily more inspirational and charismatic than old man Joe.
This may seem obvious and superficial, but I think it is key to why people win elections. You have to be able to connect with people on the campaign trail. Most of our successful politicians did that.
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