Chamber of Commerce Campaign: Fight Health-Care Reform -- And Win A Trip To Hooters!
Zachary Roth | December 16, 2009, 8:52AM
How'd you like to fight government-run health-care -- and get a free gift card to Hooters out of it?
Well, now you can! And it's all thanks to the Chamber of Commerce.
Online ads have popped up lately, telling readers that they can win a $150 Amex Gift Card for use at Hooters, if they complete a survey about other offers. One of those urges them to sign up for "free emails" from the Chamber of Commerce, which will explain "how to protect your family's future and bring common sense solutions to the health-care debate." In other words, getting involved with the Chamber's campaign against reform. These "incentivized ads" appear to be the favored new tactic of lobbying groups looking to generate the appearance of grassroots support for their positions.
What's going on here?
The ads -- images of which were obtained by TPMmuckraker, and which you can see here -- are a product of the Chamber's campaign to use the web to generate "grassroots" pressure against health-care reform. The Chamber contracts with Adfero Group, a PR firm specializing in web outreach, which according to its website has also worked for the Department of Energy, PhRMA, the Club for Growth, and even the New York Jets.
more:
http://tpmmuckraker.talkingpointsmemo.com/2009/12/chamber_of_commerce_campaign_fight_health-care_ref.php?ref=fpa