http://rawstory.com/2009/11/blue-cross-north-carolina-campaign/Blue Cross Blue Shield of North Carolina is under investigation for possible violations of the law in a letter and robo-call campaign it launched to oppose health care reform.
As Raw Story reported last month, the insurer -- the largest in the North Carolina market -- sent out letters to its customers informing them of an average 11 percent increase in their premiums.
Shortly after, those customers received a mailer from BCBS urging them to write to Sen. Kay Hagan (D-NC) and ask her to oppose health care reform.
That drew outrage from some BCBS customers, who marked up the insurer's postage-paid form letter to Sen. Hagan so that it would read as a letter of support for health care reform (see picture below).
The Institute for Southern Studies reported this week that BCBS's letter campaign, and a follow-up robo-call campaign, are now the focus of North Carolina legislators, 20 of whom wrote to the state's attorney general asking for an investigation.
-interesting snip-
Blue Cross Blue Shield controls 53 percent of the health insurance market in North Carolina, including 98 percent of the state's individual, non-employer-funded policies.
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go get 'em. down with health ins. Barons.