NOVEMBER 24, 2009
For Job Search, Bring a Résumé and Bowling Shoes
By CHRIS HERRING
Battle Creek, Mich.
http://online.wsj.com/article/SB125901918572961399.html?reflink=barrons_redirectDan Labrecque started holding weekly job fairs at his bowling alley this fall.Luring customers into his bowling alley wasn't Dan Labrecque's problem.
The worse the economy turned in this battered city, the more bowlers walked through his door. Still, sales dropped, a trend the owner attributed to unemployed people having plenty of free time, but less money to spend.
Instead of urging his customers to bowl more or move along, Mr. Labrecque, who had once been laid off himself, wondered if something couldn't be done for this growing congregation showing up at Nottke's Family Fun Center. And it couldn't hurt the bowling alley's image.
The Unemployment League was born. In an effort to help get his community back on its feet, Mr. Labrecque partnered with an organization to hold weekly job fairs at the bowling alley -- while job seekers are throwing strikes or picking up spares. The initiative, which started in September, is an attempt to lift the spirits and prospects of unemployed residents in a state leveled by the economic downturn.
Each week, nearly 150 people and about 10 hiring companies and organizations come out to Nottke's to talk jobs with possible employers and knock down pins free of charge.