Mike Huckabee, like Sarah Palin, is pitching his books and persona to potential voters. Romney and Pawlenty take a more traditional tack, focusing on strengthening ties with the GOP establishment.
Reporting from Grand Rapids, Mich. - Team Huck rolls into the bookstore like a NASCAR pit crew, red shirts adorned with the corporate logos of Mike Huckabee's website, his speaker's bureau and his publisher. "Huck" is emblazoned on their epaulets.
They strip the protective wrapping off the large lectern that they install at all such appearances. Huckabee doesn't sit at tables. He stands, as a president would, even to sign books. And sign he does: as many as 600 copies of "A Simple Christmas" per hour, racking up even more sales. There is no time lost on opening remarks.
Where presidential hopefuls once traveled the country courting party bosses and county chairmen, today they often choose a different approach -- the national book tour. As practiced by Huckabee, Sarah Palin and others, it has become a low-risk, high-reward form of virtual campaigning.
The author-politicians can operate in an environment more tightly controlled than an official run for office. They can focus on building personal ties to their most passionate supporters, independent of local party officials. They can sidestep the national media in favor of generally hospitable local coverage.
http://www.latimes.com/news/nation-and-world/la-na-2012-gop25-2009nov25,0,6883509.story