Tobacco Company Reynolds In Talks To Buy Company For Quitters

[meegbear]

Reynolds American Inc., maker of Camel cigarettes and Grizzly smokeless tobacco, is in talks to buy a Swedish company that helps people stop smoking, a tobacco expert who said he was briefed by people close to the talks told The Associated Press Monday.

The second-largest U.S. tobacco company is eyeing Niconovum AB, which sells cigarette replacement products in gum, pouch and spray form outside the U.S., according to David Sweanor, a Canadian law professor and tobacco expert.

The deal, which could be worth $44.5 million, could be imminent, he said.

Sweanor said Reynolds' interest in Niconovum may be focused on offering smoking alternatives rather than products meant to help people stop using nicotine and tobacco.

"The market's coming to understand that nicotine products exist on a very broad continuum of risk, and cigarettes are at the far risky end of that, and it's possible to have far less hazardous products that would probably meet the needs for a very significant number of smokers," Sweanor said.

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http://www.huffingtonpost.com/2009/11/09/tobacco-company-reynolds-_n_351608.html

Say gang, wanna see some subliminal advertising? Take a look at the picture below. Now take a piece of paper, or something thereof, and place it on the image so it covers from the top of the image to the bottom of the sunglasses.



What do you see?

[jmowreader]

1. I've figured this one out, so have you

Tobacco company underling to RJR president: "Sir, our research shows that millions of people are giving up smoking every year with the help of nicotine replacement products!"

Pres: "These products...they contain nicotine, correct?"

"Correct."

"And because nicotine is so addictive, some of the people who try them, use them for years. Correct?"

"Also correct. Some people use them for the rest of their lives."

"Meaning they pay for them the rest of their lives, and some of that stuff isn't cheap."

"Right as usual, Chief."

"And do the manufacturers of these products face the scorn and derision we as cigarette makers deal with every day?"

"No. They seem to be held almost as heroes of good health."

"Well...then go buy a company that makes those products."

[Shagbark Hickory]

2. You mean they don't already own these companies?

I assumed they did.

Silly me.