Ben & Jerry's Renames Legendary Flavor to Celebrate Freedom to Marry

[marmar]

Ben & Jerry's Renames Legendary Flavor to Celebrate Freedom to Marry
Ice Cream Company Renames “Chubby Hubby” to “Hubby Hubby,” for the Month of September to Celebrate Gay and Lesbian Couples Getting Married in Vermont


For Immediate Release:
September 1, 2009


PRESS CONTACT:
Evan Wolfson
Executive Director, Freedom to Marry
212-851-8418
Mobile: [phone]
[e-mail]


New York, September 1, 2009 —Ben & Jerry’s, known for its euphoric ice cream flavors and dedication to social justice, celebrates the beginning of the freedom to marry for gay and lesbian couples in Vermont with the symbolic renaming of its well-known ice cream flavor “Chubby Hubby” to “Hubby Hubby.” In partnership with Freedom to Marry, Ben & Jerry’s aims to raise awareness of the importance of marriage equality and, to show its support, will serve “Hubby Hubby” sundaes in Vermont Scoop Shops throughout the month of September.

Ben & Jerry’s has a long history of commitment to social justice, including gay rights. Its partnership with Freedom to Marry, a national leader in the movement for marriage equality, aims to raise awareness of the importance of marriage equality and to encourage other states to follow the blazing trails of Vermont, Massachusetts, Connecticut, Iowa, New Hampshire, and Maine. Freedom to Marry promotes the national conversation about why marriage equality matters and brings together partner organizations into a larger whole – a shared civil rights campaign.

“At the core of Ben & Jerry’s values, we believe that social justice can and should be something that every human being is entitled to,” said Walt Freese, Chief Executive Officer of Ben & Jerry’s. “From the very beginning of our 30 year history, we have supported equal rights for all people. The legalization of marriage for gay and lesbian couples in Vermont is certainly a step in the right direction and something worth celebrating with peace, love and plenty of ice cream.”

To kick off the celebration, Ben & Jerry’s and Freedom to Marry will be publicly supporting the first marriages of gay and lesbian couples in Vermont and raising awareness for marriage equality and how to take action by driving consumers to freedomtomarry.org. By logging onto the site, people can show their support, sign a Marriage Resolution Petition, have conversations about why marriage matters and learn more about how they can support the cause.

“It’s not polite to talk with your mouth full, but the most important thing that all us ice cream lovers can do to support the freedom to marry is speak with the people we know about why marriage matters and the need to end marriage discrimination in every state”,” said Evan Wolfson, executive director of Freedom to Marry and author of Why Marriage Matters: America, Equality and Gay People's Right to Marry. “Thanks to Ben & Jerry’s, starting those needed conversations has never been sweeter – and thanks to Freedom to Marry, we all now have a great excuse to eat more ice cream.”

For more information on why marriage equality matters and to take action in your state, please log on to www.freedomtomarry.org. To find your local Ben & Jerry’s Scoop Shop or learn more about Ben & Jerry’s social mission, log onto www.Facebook.com/benjerry. Also, don’t forget to visit us on www.benjerry.com.

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Freedom to Marry is the gay and non-gay partnership working to win marriage equality nationwide. Launched in 2003, Freedom to Marry is headed by Evan Wolfson, nationally recognized as a central "architect of the marriage equality movement." Freedom to Marry guides and focuses this social justice movement on a nationwide level, serving as a strategy and support center for national, state, and local partners, a catalyst that drives and shapes the national debate on marriage equality, and an alliance-builder fostering support from non-gay allies.

Ben & Jerry’s produces a wide variety of super-premium ice cream and ice cream novelties, using high-quality ingredients including milk and cream from family farmers who do not treat their cows with the synthetic hormone rBGH. The company states its position on rBGH on its labels. Ben and Jerry’s products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Contributions made via the employee led Ben & Jerry’s Foundation in 2008 totaled over $1.9 million. Additionally, the company makes significant product donations to community groups and nonprofits both in Vermont and across the nation. The purpose of Ben & Jerry’s philanthropy is to support the founding values of the company: economic and social justice, environmental restoration and peace through understanding, and to support our Vermont communities. For the full scoop on all Ben & Jerry’s Scoop Shop locations and fabulous flavors, visit www.benjerry.com.

[Buzz Clik]

1. Awesome!

[unpossibles]

2. excellent! One of my favorite flavors just got better! nt

[badgerpup]

3. What's in it?

S'not a flavor I usually buy, but I might change from Phish Food, Caramel Sutra, Chocolate Therapy, etc., and get this particular combo. :9

Yay Ben and Jerry's! :applause:

[unpossibles]

5. chocolate and pretzels and peanut butter

maybe some other things. It's that perfect salty-sweet combination, imo.

[csziggy]

8. Sounds interesting

"Fudge Covered Peanut Butter Filled Pretzels in Vanilla Malt Ice Cream Rippled with Fudge & Peanut Butter"
http://www.benjerry.com/flavors/our-flavors/#product_id=12

[Hissyspit]

14. It's addictive...

which, of course, will lead to being... chubby.

[ThatsMyBarack]

16. Ditto here!

:hi:

[Hepburn]

4. One of my fav flavs of Ben and Jerry's!

My favorite all time one, tho, is Cherry Garcia! :hi:

[marmar]

7. Cherry Garcia is my favorite too......

I'm not the biggest fan of Ben & Jerry's ice cream, but the politics ROCK !!!! (For taste purposes, give me Haagen Daaz or Coldstone)

[Hepburn]

11. OMG..........Coldstone!

Orgasmic ice cream! :loveya:

[redqueen]

6. Excellent!

Love that company. I've never tried that flavor, but I might have to see what's in it now and maybe pick up a pint. :)

[progressoid]

9. Cool! Sadly, probably won't show up around here.

Too many RW freaks here.

[Hepburn]

12. Tell them it is an odd spelling of ...

..."hubba hubba!" :evilgrin:

[Soylent Brice]

10. K&R

[Hissyspit]

13. I knew it was Chubby Hubby before I clicked! My favorite!

The story of Chubby Hubby:

http://en.wikipedia.org/wiki/Chubby_Hubby_(Ben_&_Jerry's_flavor)

Chubby Hubby is an original flavor of the ice cream pints created and manufactured by the famous Ben and Jerry's ice cream brand. The ice cream flavor consists of pretzel nuggets, which are covered in fudge and filled with peanut butter, in a vanilla malt ice cream base, which is itself swirled with fudge and peanut butter throughout.

According to the Ben and Jerry's official website, www.benandjerrys.com, the Chubby Hubby flavor began as a joke between two co-workers at the expense of a colleague with an obsession for Ben and Jerry's ice cream. The scheming pair created the tempting mixture of pretzels, peanut butter, fudge, and vanilla malt ice cream purely in their imaginations, and they then proceeded to taunt their coworker with rumors about this brand-new hit of a flavor called "Chubby Hubby". The victim of the prank searched endlessly for the phantom pint flavor, and he was so disappointed when he found out the flavor was only a trick that the original pranksters decided to make him a homemade version of the made-up "Chubby Hubby". Upon tasting, however, the flavor was declared too delicious to be a joke, and the idea for the flavor was shared with Ben and Jerry's. The company agreed that the flavor was too good to be merely a prank, and Ben and Jerry's website now exclaims, "Chubby Hubby -- it's no joke!"

In September of 2009, Ben and Jerry's temporarily renamed Chubby Hubby to "Hubby Hubby" for one month, in order to commemorate the legalization of same-sex marriage in the company's home state of Vermont.<1>

Chubby Hubby was briefly available in the UK but was discontinued in 2002.

What's wrong with the UK??

[nolabear]

15. Sweet in more ways than one.

Well, there goes the diet.