Rush Limbaugh Gives Liberals the Business, Gets Plenty Himself

[Omaha Steve]

http://latimesblogs.latimes.com/thedailymirror/2009/03/voices----rush.html

Voices -- Rush Limbaugh, 1989
Rush Limbaugh Gives Liberals the Business, Gets Plenty Himself
Radio: The conservative talk-show host, whose program is nationally syndicated, is a major commercial enterprise.
November 25, 1989

By CLAUDIA PUIG, TIMES STAFF WRITER

One moment he claims to be "on the cutting edge of societal evolution," and the next he assures his radio listeners that he is "your epitome of morality and virtue. A man you could totally trust with your wife, your daughter and even your son in a Motel 6 overnight."

Never self-effacing, he repeatedly boasts that he is "recognized as one of the greatest talk-show hosts in America. . . . When I say something on a topic, there's nothing left to say."

What nationally syndicated radio talk-show host Rush Limbaugh doesn't say is that he is also a major commercial enterprise.

"He's selling the product 'Rush Limbaugh' and doing it in a lot of different promotional ways," said Howard Neal, general manager of KFI-AM (640), which carries Limbaugh's program weekday mornings. Limbaugh, whose program showcases his passionately conservative viewpoint on world events and features calls from equally passionate listeners, is currently heard on more than 172 stations nationwide. He has a listenership of about 900,000 during any given quarter-hour period, according to Arbitron ratings calculations.

Last week, about 550 people (300 of them from California) paid $1,500 each to accompany and be entertained by Limbaugh on a weeklong cruise through the Caribbean. The radio personality and his corporation got a percentage of each ticket sold. On the cruise, Limbaugh presided at two round-table discussions and one auditorium performance. (Among the other festivities on board: Limbaugh assembled a group to shout insults at Cuban leader Fidel Castro as the ship sailed close to that island nation.)

In addition to his radio program, which originates from New York, Limbaugh hits the stage regularly on his nationwide "Rush to Excellence" tour. He says he makes about $250,000 per year in his speaking engagements, which he holds almost every weekend.


FULL story at link.

[Deja Q]

1. He's a "product"?! Amazing it hasn't been recalled due to poisonous gas leaks...

[rurallib]

3. This is the kind of products our system now produces?

:cry: :cry: :cry:

[pacalo]

2. "...and even your son" -- ewwwww!

"A man you could totally trust with your wife, your daughter and even your son in a Motel 6 overnight."

I'm totally grossed out.

[WHEN CRABS ROAR]

4. How much does this guy make a year? Can we say GREED.