The Toyota You Don’t Know: The Race to the Bottom in the Auto IndustryWill Celebrities Also Care About Worker Rights?
What do Julia Roberts, Jennifer Lopez, Brad Pitt, Leonardo DiCaprio, Billy Joel, Bill Maher, Cameron Diaz, Jackson Browne, Arianna Huffington and Jessica Alba all have in common? They all drive a Toyota Prius.
These famous celebrities—and others—drive a Prius because they are concerned and have made a commitment to help protect our environment.
With celebrities leading the way, New York Times correspondent Micheline Maynard wrote: “The Prius has become, in a sense, the four-wheel equivalent of those popular rubber issue bracelets in yellow and other colors—it shows the world that its owner cares.” (New York Times, July 4, 2007). In fact, more American people—57 percent—say they purchased a Prius because it “makes a statement about me” than do so because of “higher fuel economy”—which 36 percent cited as their main reason for driving a Prius. (Poll done by CNW Marketing Research.)
Toyota’s Prius is now the fastest selling hybrid in the U.S. and in the world, for good reason, as it gets 48 miles to the gallon even in city driving. (To date, one million Priuses have been sold worldwide.)
But what do these celebrities know about Toyota’s labor practices and the conditions under which the Prius and other Toyota vehicles are made in Japan? Like the rest of us, when it comes to the human and labor rights of Toyota workers, the celebrities know very little or really, next to nothing.