|
This is a very interesting time...the media has been undergoing a lot of change...and we're not done yet. The big change to the political world was the development of the cable networks and the 24/7 news cycle...now people could live the news and it opened up the door to pundits to fill the hours inbetween the "real" news. Eventually it became the narrative as networks jockeyed to draw viewers, ratings and revenues to their coverage.
The internet took the 24/7 cycle and put it on steroids...anyone could publish and anyone could comment...talk back to the media. In recent years, the blogs have become the fact checkers of the corporate media that still hasn't figured out its role in changing media. They've consolidated and downscaled while the blogs have expanded...thus the emphasis for new and different material on the internet and its spontaneous nature is now reported on by the corporate media.
Yes, the blogs are, in many cases, doing the jobs of the "traditional media", but it's also a media form of its own. Its undergone a lot of shaking out and will go through more in the years ahead. What we're seeing is the next generation of participatory democracy and communications.
In the near future, all the mediums...television, internet and print will converge...the distinctions are starting blur already and those who produce the best content will always prosper.
Cheers...
|