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Joe The Plumber represented some ideal the GOOP was trying to reach...the middle-aged white male...the one demo that had seemed solid within the GOOP and was starting to slip away. Joe was supposed to be their savior as we were all to be distracted by the plight of this "common man" and how only the GOOP cared about him.
This was a gimmick, a tactic to, once again, avoid having to address real issues by creating a media circus. Little is being focused on Gramps conveluted fiscal policies and his lip-lock with this current regime and it was supposed to focus on this poor schmuck.
I'm one of those who think this guy was a plant...or that he happened to stumble into this mess knowingly...having been tipped off by Camp Gramps. Hell, his picture was already in the paper within minutes of the debate ending. Not only didn't the GOOP vet this guy to make sure his story stood up, this dude was more than happy to become the new "spokesperson" for the middle class...how convenient...and so convenient he didn't bother to tell Camp Gramps he was a total fraud...even the "Joe" part.
Remember, this isn't a campaign with a message, only gimmicks...and they need to find new ones to keep their ship afloat. They don't care if they backfire cause they seem to always come up with a new one. And while we laugh our asses off and delight at their misfortune, their base thinks its "fighting back".
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