Extreme appeal

[tannybogus]

Voters trust extreme positions more than moderate ones, study finds.

Trying to appear moderate is not always the best strategy for capturing votes during an election, reveals a new study. Extreme positions can build trust among an electorate, who value ideological commitment in times of uncertainty.

"The current political advantage of the Republican Party stems from the ability of its candidates to develop 'signature ideas.' This strategy is rewarded even when the electorate has ideological reservations," says University of Southern California economist Juan Carrillo, adding that this poses a challenge for the Democrats.

In the current issue of The Economic Journal, Carrillo and Micael Castanheira of the Université Libre de Bruxelles (Belgium), show that voters who are unsure about the quality of a policy can be swayed by indications of trustworthiness.

As Carrillo explains, many tend to believe that a candidate's platforms should be tailored to appeal to voters, particularly swing voters. Instead, this research shows that instead of swinging voters, candidates should try to swing ideas by offering higher-quality positions that may be less popular.

http://www.physorg.com/news137412757.html

Hmmmmmmmmmmmmmm? Gotta think about this?:think: