Consumer behavior and marketing

[undergroundpanther]

Crass as crass can get..

Motivation, Personality, and Emotion

Perspectives on Consumer Behavior and Motivation. We considered several perspectives on behavior as a way to understand what motivates the consumer. Each of these perspectives suggests different things as to what the marketer should do and what can (and cannot) be controlled. Note that each perspective tends to contain a "grain" oftruth and that one should not be too dogmatic in emphasizing one over the others.

* The Hard Core Behavioral perspective is based on learning theories such as operant and classical conditioning. These theories suggest that consumers must learn from their own experiences--i.e., in order to avoid getting sick from overeating, a consumer must experience the stomach and other ailments resulting from gluttony rather than merely observing other people who overeat and get sick. This suggests, then, that it is important to reward good behavior (e.g., buying our brand) to the extent possible...

http://www.consumerpsychologist.com/