Obama speaks directly to our Latino brothers and sisters

[gaiilonfong]

http://ruralvotes.com/thefield/


Two new Obama ads have hit Spanish-language television here. I’ve tweaked the official translations (the Obama campaign translation has “amas de casa” as “heads of households” when, as it is spoken in the feminine, “housewives” is simply more accurate). Although the press repeats that Clinton’s base in Nevada is among Hispanic voters, Obama is making an advertising run at that base.

[Cha]

1. "Soy Barack Obama"!

I like it!

It’s a smart combination of ads for the Mexican-American community in particular.

The first, narrated by a woman’s voice, conveys a sense of Obama as product of a social movement and has him leading English-speakers in the chant made famous by Cesar Chavez and the United Farm Workers in Spanish and which remains, today, a popular credo of the immigrant rights movement.

The second, narrated by a man’s voice, has Obama recognizing that he’s the son of an immigrant in front of a mostly non-immigrant crowd (Latino voters have a healthy distrust for politicians that tell them one thing while speaking differently to other groups of voters). The ad seeks to translate that into a shared experience so that immigrants and their descendants will identify with the candidate.

If these messages garner for Obama a better share of the Latino vote in Nevada than conventional wisdom expects (i.e. New York polling that gives Clinton a 71-18 percent lead among Hispanic voters), look for them to go onto power rotations on Spanish-language TV in California and other upcoming primaries.

Thank you so much for bringing this on, gaiilonfong!~

[gaiilonfong]

2. you are welcome. n/t