Spirit Arlines' promo for "Many Islands Low Fares" backfires

[Amerigo Vespucci]

Airline's 'MILF' Promo Not What You Think
Spirit Airlines Claims Ignorance of Promotional Title's Connection to Obscene Acronym

http://abcnews.go.com/Business/story?id=3945773&page=1



It's impossible to know exactly what percentage of Americans are familiar with the slang acronym, but Spirit Airlines maintains that the executive who authorized the MILF promotion did not know the connection. But a careful look at the Spirit's online ad shows a cluster of islands that appear to form a woman lounging in a pinup pose.

[lse7581011]

1. Ok, I'm ignorant!

What does it mean?

[Archae]

2. Mothers I'd Like to (bleep)

[Squatch]

3. Modular Interdependent Latent Fabricators

:rofl:

[yourout]

6. Mothers I'd Like to Falafel

[madinmaryland]

10. Is that you Bill-O?

:hi:

[YOY]

8. What the Brits refer to as a "Yummy Mummy"

n/t

[Nye Bevan]

4. They should change it to "Gorgeous Islands, Low Fares"

oh, wait a minute, that doesn't work either.....

[Squatch]

5. I think it's pretty damned funny.

[damntexdem]

7. I think it's what I think.

And the ad clearly has a woman lying on her back amid the islands.

How did that geographical jazz song go: "You have the finest North America this sailor's ever seen, and I really like to hold your warm Brazil"? Something like that.

[damntexdem]

9. I googled it (which wasn't easy) -- and the lyrics are better than I remembered:

"You got the nicest North America this sailor ever saw –
I like to feel your warm Brazil and touch your Panama."

from 'Popsicle Toes'
by Michael Franks

Found info at:
http://justyoking.blogspot.com/2007/07/what-world-needs-now-is-michael-franks.html

That airline really can improve on their ad if they want to try. They could even put it on TV with musical accompanyment. ;-)

[BrklynLiberal]

11. Have you seen the article in this week's Sunday Times Magazine section about Amerigo Vespucci?

http://www.nytimes.com/2007/12/02/magazine/02wwln-lede-t.html?_r=1&ref=magazine&oref=slogin

[Amerigo Vespucci]

12. What can I say? I'm Bad, I'm Nationwide...

:rofl:

[Parche]

13. We All Have Spirit

They are a good airline :hi:

[Initech]

14. Brings new meaning to the "Mile High Club", doesn't it?

:rofl:

[FredScuttle]

15. Thank God they shelved their promotion of their express shuttle service to Northern Ohio....