from TomPaine.com:
Prophetic Face in the CrowdDavid Haven Blake, TomPaine.com
November 01, 2007
David Haven Blake, associate professor of English at the College of New Jersey, is the author of "Walt Whitman and the Culture of American Celebrity." He is currently writing a book about democracy and fame in the television age.Frank Capra's film "Mr. Smith Goes to Washington" (1939) pervades American political culture. For decades, the film's account of an idealistic young senator who battles government corruption has been our gleaming cultural cliché, the standard by which we measure new political personalities.
But the problem with invoking Jefferson Smith—whether for inspiration or irony—is that his story is a poor touchstone for thinking about the workings of democracy. For all of its attention to senate protocol and power blocs, there is nothing in Capra’s film that can help us understand the spectacle of candidates trying to win over an electorate.
Mr. Smith, we might remember, was never elected to office; he received a special governor's appointment.
It is time to enter a new film into American political consciousness, one more suited to the spectacle of Fred Thompson announcing his presidential campaign on "The Tonight Show" or Barack Obama boogying with Ellen DeGeneres on daytime TV. My nomination is "A Face in the Crowd" (1957), screenwriter Budd Schulberg and director Elia Kazan’s startling film about the power of media and celebrity. Though the occasion was hardly noticed, the film recently celebrated its 50th anniversary. Could there be a better time to reflect on its continuing relevance?
"A Face in the Crowd" tells the story of Lonesome Rhodes, a drunken roustabout played by a magnetic Andy Griffith. Discovered in a small town jail by an ambitious producer (Patricia O’Neal), Rhodes experiences overnight success as an Arkansas radio personality. He quickly evolves into a television sensation and guitar-picking American icon. With the help of the retired general whose vitamin company sponsors his show, he becomes a wielder of national opinion, a showman eager to comment on public affairs.
With devastating bluntness, Rhodes coaches a presidential candidate how to speak in the folksy, down-home style that his 65 million viewers prefer. (The candidate, a rather priggish senator, demonstrates his newly-acquired skills as a guest on Rhodes’ "Cracker Barrel" TV show.) Politicians see Rhodes as being so influential that they talk about giving him a new cabinet position: the Secretary of National Morale. Fueled by a heavy dose of Jack Daniels, the scene in which he responds to his empire’s collapse will forever change the way you look at the normally affable Griffith. ........(more)
The complete piece is at:
http://www.tompaine.com/articles/2007/11/01/prophetic_face_in_the_crowd.php 
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