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The Truth About DenialSince the late 1980s, this well-coordinated, well-funded campaign by contrarian scientists, free-market think tanks and industry has created a paralyzing fog of doubt around climate change. Through advertisements, op-eds, lobbying and media attention, greenhouse doubters (they hate being called deniers) argued first that the world is not warming; measurements indicating otherwise are flawed, they said. Then they claimed that any warming is natural, not caused by human activities. Now they contend that the looming warming will be minuscule and harmless. "They patterned what they did after the tobacco industry," says former senator Tim Wirth, who spearheaded environmental issues as an under secretary of State in the Clinton administration. "Both figured, sow enough doubt, call the science uncertain and in dispute. That's had a huge impact on both the public and Congress." <snip> The reaction from industries most responsible for greenhouse emissions was immediate. "As soon as the scientific community began to come together on the science of climate change, the pushback began," says historian Naomi Oreskes of the University of California, San Diego. Individual companies and industry associations—representing petroleum, steel, autos and utilities, for instance—formed lobbying groups with names like the Global Climate Coalition and the Information Council on the Environment. ICE's game plan called for enlisting greenhouse doubters to "reposition global warming as theory rather than fact," and to sow doubt about climate research just as cigarette makers had about smoking research. ICE ads asked, "If the earth is getting warmer, why is Minneapolis getting colder?" This sounded what would become a recurring theme for naysayers: that global temperature data are flat-out wrong. For one thing, they argued, the data reflect urbanization (many temperature stations are in or near cities), not true global warming.
<snip> Now naysayers tried a new tactic: lists and petitions meant to portray science as hopelessly divided. Just before Kyoto, S. Fred Singer released the "Leipzig Declaration on Global Climate Change." Singer, who fled Nazi-occupied Austria as a boy, had run the U.S. weather-satellite program in the early 1960s. In the Leipzig petition, just over 100 scientists and others, including TV weathermen, said they "cannot subscribe to the politically inspired world view that envisages climate catastrophes." Unfortunately, few of the Leipzig signers actually did climate research; they just kibitzed about other people's. Scientific truth is not decided by majority vote, of course (ask Galileo), but the number of researchers whose empirical studies find that the world is warming and that human activity is partly responsible numbered in the thousands even then. The IPCC report issued this year, for instance, was written by more than 800 climate researchers and vetted by 2,500 scientists from 130 nations.
<snip> Killing bills in Congress was only one prong of the denial machine's campaign. It also had to keep public opinion from demanding action on greenhouse emissions, and that meant careful management of what federal scientists and officials wrote and said. "If they presented the science honestly, it would have brought public pressure for action," says Rick Piltz, who joined the federal Climate Science Program in 1995. By appointing former coal and oil lobbyists to key jobs overseeing climate policy, he found, the administration made sure that didn't happen. Following the playbook laid out at the 1998 meeting at the American Petroleum Institute, officials made sure that every report and speech cast climate science as dodgy, uncertain, controversial—and therefore no basis for making policy. Ex-oil lobbyist Philip Cooney, working for the White House Council on Environmental Quality, edited a 2002 report on climate science by sprinkling it with phrases such as "lack of understanding" and "considerable uncertainty." A short section on climate in another report was cut entirely. The White House "directed us to remove all mentions of it," says Piltz, who resigned in protest. An oil lobbyist faxed Cooney, "You are doing a great job." Scary - but important. Best of all - it was this week's cover. What a beautiful thing to see in my mailbox.
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