Dear God, the London 2012 logo is bad

[krispos42]

http://www.fihockey.org/vsite/vimagesite/images/jpg/0,11410,1181-144740-123289-0-news,00.jpg

It looks like it was inspired by some combination of the Mitsubishi logo and a plastic toddler toy.

Ugh.

Do over!!!!

[etherealtruth]

1. Well it appears as if the peoplee in the UK agree

Listening to the BBC ... people are NOT happy

[krispos42]

5. Rachel Maddow mentioned it on her show...

so I looked it up on Google images.

Eww eww eww...

[Cessna Invesco Palin]

10. There's an animated version as well.

It's been accused of inducing seizures and vomiting. No joke.

[krispos42]

11. Yay! Just like Pokemon!

Wasn't it Pokemon that was causing seizures in kids, or was it Power Rangers?

[Occulus]

44. It was pretty much all of it, as I recall

Every damn anime cartoon had those extended, flashing, obnoxious backgrounds during fights and such. To be fair, once it was understood what was going on, the animators dialed it way back.

[youthere]

35. It's pretty vomit inducing just sitting there.

[POAS]

2. $800,000 worth of ugly!

[The Straight Story]

3. And I think they paid 400,000 pounds for it too

Hell I could make one uglier for cheaper :)

[Omphaloskepsis]

4. It makes me think of the ZOOM logo...

http://pbskids.org/zoom/

I think Gruber sums it up best...

"It’s fucking ugly. Not just kind of ugly, but hideously ugly."

http://daringfireball.net/linked/2007/june#wed-06-coudal_london

[cassiepriam]

6. I am the only one on the planet who doesn't think it is so bad.

It is interesting and different.

But I admit I like offbeat and unusual things.

[dysfunctional press]

27. so- how do you plan on spending the 400,000 pounds...?

just wondering...

[cassiepriam]

70. LOL I wish :)

[Mike Daniels]

40. It's grown on me the more I've looked at it

It's different to say the least.

I couldn't make heads or tails when I first saw it but I kind of like it now.

[Posteritatis]

64. I like it, myself

Though I'm wondering at what point the IOC's going to start banning the use of those four digits in addition to the colors white, yellow and magenta. ;P

[theHandpuppet]

81. No, that really doesn't surprise me

From someone who decorates their posts with pink and lime hearts. Sorry, but ewwwwww.

[cassiepriam]

86. ROTFLMAO............ That is good, you got me! And my heart thingy is worse than you can imagine

I have a whole slew of different colored hearts (saved in photo bucket) that I change
each season or holiday. And I change the sayings too....

Another DUer makes the hearts different colors for me on her software
and then I save them in their little photo bucket "closet." It is great fun.
Pink and Green is the late spring color. I am going to change them to red, white and blue soon
for July.

The hearts are sentimental to me because my DU friends gave them to me during
the Valentine fund drive. So I kept them and have fun with them now.

Gee maybe I can start changing the colors on the Olympic logo too.... :)

[T_i_B]

7. Reaction in the UK blogosphere has been overwhelmingly negative

Here's the thread in the UK forum for starters!

http://www.democraticunderground.com/discuss/duboard.php?az=view_all&address=191x21374

[muriel_volestrangler]

13. Will you mention 'Lisa', or shall I?

:evilgrin:

[Bluebear]

16. Or what Lisa is doing?

(Innocent glazed doe-eyed look)

[Tesha]

19. Hint: When Monica did it, people shouted "Off with his head!" (NT)

[Cessna Invesco Palin]

18. I saw that post in the other thread.

Now I can't think of anything else when I look at it.

You really need the orange version to get the full effect, though.

[bunkerbuster1]

38. Had I not heard this before seeing the logo...

well, I probably would've thought it as well. But who knows.

[Spinzonner]

8. I find it suggestive of a swastika

[Nikki Stone1]

20. So do I. I wonder what the symbolism is behind the graphic.

For $800,000, there better have been some thought.

Think of the athletic training that could buy for some kid in the Bronx.

[dysfunctional press]

28. i'm wondering if it's meant to represent the nations of the u.k.?

the blob with london in it kinda looks like britain, and the blob with the rings could be construed as australia...? and the one below that could be new zealand(or maybe it just looks kinda like a 'z').
i don't know if the lower left is supposed to be...canada? and the center square might be bermuda? ireland? paul lynde?

what a fucking joke of a mess.

[malaise]

59. A punked up version of

the English bulldog :D

[Bluebear]

9. Awful. And the animated version is causing seizures.

http://news.bbc.co.uk/1/hi/england/london/6724245.stm

A segment of animated footage promoting the 2012 Olympics has been removed from the organisers' website after fears it could trigger epileptic seizures.

Prof Graham Harding, who developed the test used to measure photo-sensitivity levels in TV material, said it should not be broadcast again.

Charity Epilepsy Action said it had received calls from people who had suffered fits after seeing it.

[moggie]

12. Worst game of Tetris ever n/t

[TZ]

15. That was my thought as well....

however at least the colors in the Tetris game aren't puke awful. This is truly the ugliest logo I have ever seen..

[Bluebear]

14. I love The Tube version that somebody proposed:

[SoCalDem]

24. The sillies at b3ta were on this when London was chosen

some are hysterical..


here's a few:



many more @

www.b3ta.com

[bunkerbuster1]

39. Wow. Brilliant.

Why didn't they use that?

[dipsydoodle]

17. Here's a better one

[Minimus]

52. I see: S H I T - is this a spoof?

:rofl:

[dipsydoodle]

60. Something like that !

:rofl:

[RL3AO]

87. BWHAHAHA!

:D :D :D :D

[ReverendDeuce]

21. I actually like it... and the animated version.

Seriously. It's creative. I applaud the designers.

[NewJeffCT]

22. Supposedly the animated version induced epileptic seizures, too

But, that could be an already burgeoning urban legend.

[Occulus]

47. Go to the UK forum link upthread

There's an article there saying that it was removed after they started getting calls about the seizures.

[La Lioness Priyanka]

23. i like it. very modert arti-ish. and equally pretensious.

[AllegroRondo]

25. What did the losing logos look like?

thats the best one they had?

[dysfunctional press]

26. that is tooooo fucking funny...

wow...that is seriously just...BAD.

what an abomination.

[WiseButAngrySara]

29. Ghastly colors! ....n/t

[Auggie]

30. Brand consultant Wolff Olins created it. Bad, bad, bad!

http://www.london2012.com/

[Auggie]

32. And what's even worse is that a committee of people likely approved it.

[OnyxCollie]

31. It's nothing but a tangram.

At least they could have made a bunny.

[paparush]

57. Or maybe a large, wooden, Badger..

[tjwash]

33. Why does it look like a chalk outline at a crime scene?

[npincus]

34. it looks like stylized kanji...

only utterly meaningless.

[WinkyDink]

36. I kinda like their crop circles, myself!

[youthere]

37. Apparently the person who designed this was absent the day they taught art at art school.

[Fleshdancer]

41. Does that say 2012?

I don't like the orange and the yellow shadow, but it's an interesting take on the date. Change the colors and I'd be fine with it...as if anyone on the committee would care, lol. :)

[WinkyDink]

46. Thank you! I was wondering WTH it was supposed to be!

[Javaman]

42. Personally, I think it looks like someone dropped a swastika on the floor. nt

[WinkyDink]

62. It DOES look like a swastika!

[porphyrian]

43. I get it, I just think it's ugly.

It's supposed to imply a number of forms - the year 2012 with the 20 on top of the 12, an athelete (the blob with the rings is the head, the twos are arms, the one a leg), urban graffiti art (well, bad graffiti), and possibly even a swastika as others have suggested in this thread, for the newly invigorated racist mentality of the isles. The colors are either meant to stand out against the London cityscape or to scare off as many competitors as possible to give them an edge.

[muriel_volestrangler]

49. I think that's the first time I've seen the suggestion it's also meant to be an athlete

I can sort of see what you mean - the little diamond in the middle would roughly be the chest, and the athlete is facing to the right and down, with a nose in profile (a sprinter at the start?).

But so far, I think the official explanation is just "2012", in a semi-graffiti style that is meant to attract 'youth'.

At least the thought of a sprinter gets Lisa out of my mind. :D

[porphyrian]

50. I'm a little crazy, so I see things like that, intended or not.

Yeah, a sprinter or even a swimmer.

[muriel_volestrangler]

55. You could be right

This is the closest I've found so far:

Logo oozing Oz

GOOD to see Australia not forgotten in this week's unveiling of the bizarre-looking 2012 London Olympics logo — surely that's a map of Oz in the top right-hand corner, isn't it? One bloke who certainly agreed with us was Cricket Australia media boss Philip Pope, a former chief press attache for the British Olympic Association, who was part of the original London bid lobbying committee. "Sure looks like a map of Oz," Pope said yesterday. "Maybe the committee are still thinking of me. On one side is London, where I'm from, and on the other is where I now live!" The word out of Britain is that the different shapes in the logo will gradually change in the lead-up to 2012 and finally turn into an athlete.

http://www.theage.com.au/news/sport/strauchanie-a-legend-yep-its-official/2007/06/05/1180809519029.html?page=2

There was some vague talk of 'evolution' of the logo (which I cynically took as a excuse for redesigning it if it proved unpopular).

[porphyrian]

58. Cool! I win! It's still ugly, though. - n/t

[Norrin Radd]

45. It looks like The Human Torch (60's Kirby version) took a crap.

[derby378]

48. Isn't that a drawing by Marilyn Manson when he was a baby?

Folks, we might as well get used to it - there's a tradition of creating ugly, plain, or boring logos for Olympic Games.

[paparush]

51. Thoughts

Subliminal Jab at Olypic Committee Nazis-


Puzzle Fan-


Tetris Junky-

[Dorian Gray]

53. When I saw it on the news

it was bright pink. It looks better orange with yellow outline, but it's still not great. I think it's UGLY.

[muriel_volestrangler]

56. They have done in 4 colours

http://www.inthenews.co.uk/photo/photo-x-$7002171$180.jpg

[napi21]

54. Yes it has got a case of the uglies! I'm quite surprised too.

The europeans used to be better at making attractive, interesting ads much better than the US. This time not only did the ad agency screw up, but there HAD to be a lot of idiots who approved this logo too!

[sakabatou]

61. My eyes! THEY BUR~N!

[Auggie]

63. Why the trademark? No one is going to steal it.

[mainegreen]

65. It looks like little flaming turds. n/t

[kittykitty]

66. Looks like a puzzle when put together forms a SWASTIKA.

[jollyreaper2112]

67. alternative suggestion

Here's an alternative that made it up on the Beeb website and also on broadcast.



I reckon some of us will know what they're referring to there. :)

[Cessna Invesco Palin]

74. Goatse 2012?

Jesus Christ!

[jollyreaper2112]

78. I wish I had the link

There was a website that had a ton of these stealth goatse's that have shown up in various places. I mean, NOBODY would twig onto it without having seen the original and not all that many have which is what makes this so much fun.

This has been suggested as the official drink of the 2012 Olympics since it would go well with how asstastic that logo is.

[moggie]

76. Roffle!

Sean Stayte is my new hero!

[slj0101]

82. Oh my god.

:rofl:

[mainegreen]

83. Holy cow.

:spray:

[dolo amber]

85. Oh NO!

:rofl:

[MountainLaurel]

68. What one friend saw here

Was Lisa Simpson servicing Milhouse.

[krispos42]

69. Now I can't stop seeing that!

:spray: :spray: :spray: :spray: :spray: :spray: :spray: :spray:

[tjwash]

72. Someone told me that it looked like someone with their head down spewing chunks.

Now that's all I see when I look at it.

[OPERATIONMINDCRIME]

71. Oh My God What The Heck Is That?

Know what's scary? The fact that not only did someone have to come up with that and think "wow, I'm proud of myself. I love this!", but then a bunch of people had to actually agree with him and then grant approval to go forward.

Sheesh, what a monstrosity.

[rasputin1952]

73. What the hell is that?...

For starters, psychologists that are into abstracts believe that orange is the preferred color of psychotics, and the overall design is pretty psychotic in it's disconnect...;)

Yellow is the universal sign of caution/fear, and the 5 rings are colorless, (scared white?) the whole idea behind the 5 colored rings is that colors that comprise national flags are all included. A flag might get one of the colors, but it is supposed to be a sign of respect...not many people respected there.

I am of the thought that they should not let kids w/crayons design logos in the future.

[JustABozoOnThisBus]

75. Someone wanted to be as artistic as Barcelona

but fell short of that goal

[Jeroen]

77. 5 continents which also represent the date

From top left to bottom right:
North America, Eurasia, South America, Australia (middle) and Africa.

Horrible logo.

[hatrack]

79. Looks like somebody dropped some Olympic-themed Fiestaware . . .

:wtf:

[theHandpuppet]

80. Good Lord that's HIDEOUS!!!!!!

Did someone actually get PAID for that design???

[cboy4]

84. You know, orange may not be my first choice, but I actually

think the design is cool and different.

Here it is in blue. That's definitely not ugly