Glenn Beck's ratings head south-how low will they go?

[babylonsister]

http://achorn.blogspot.com/2007/05/glenn-beck-ratings-report-may-21-25.html

Glenn Beck's ratings for the week of May 21-25 were staggering in how low Beck's ratings have fallen. When you think his ratings have hit rock bottom, they manage to dig just a little lower.

These are the numbers are for the 7pm hour. The first number is the 25-54 demographic, the second number is the total number of viewers.

Monday - 44,000 / 211,000
Tuesday - 141,000 / 302,000
Wednesday - 73,000 / 172,000
Thursday - 62,000 / 192,000
Friday - 43,000 / 123,000

These numbers are quite low. On Monday and Friday, Beck's demographic number was the lowest in all of cable news from 5pm to midnight. In Beck's 7pm time slot, he lost every single day (except Tuesday, which seems to be an abberation) to all 3 of the other cable news shows in both the demographic and total viewers.

Here are Glenn Beck's numbers for his 9pm show :

Monday - 167,000 / 397,000
Tuesday - 87,000 / 231,000
Wednesday - 37,000 / 142,000
Thursday - 119,000 / 355,000
Friday - 75,000 / 209,000

Beck loses in his 9pm timeslot as well. The other 3 shows on at 9pm are Hannity and Colmes, Larry King Live, and Scarbourough Country. Beck loses to them every night, but it should be noted he manage to squeak out a victory over Scarbourough on Monday. In total viewers, he loses handily to both Larry King and Hannity and Colmes.

What does this all mean? Glenn Beck's ratings are extremely low. The "Glenn Beck experiment" that Headline News started over a year ago has failed. A year ago, Glenn Beck was heralded as some sort of new talk show host that would revolutionize cable news. Instead, he is another in a long line of right wing radio talk show hosts who has failed in television.

In fact, Glenn Beck's numbers for this week were LOWER then a year ago when he was just starting. A year's worth of programming, advertising, and everything else that CNN and Headline News has done to push Glenn Beck has not made a bit of difference.

Beck's numbers are the lowest in cable news, and he shows no signs of improving any time soon. My question is how long will Headline News, CNN, and Time Warner continue to put up with Beck's low numbers?

[yourout]

1. "...how long will Headline News, CNN, and Time Warner continue to put up with Beck's low numbers?"

More than 2 seconds is too long.

[bullimiami]

2. good. and a pox on cnn for hiring him.

[Swamp Rat]

3. He'll be gone before I get a chance to vandalise his visage.

:D

Maybe he can go back to doing just hate radio for his few fans in the KKK.

[Uncle Joe]

6. Swamp Rat,

it's good to see you kicking around.:)

[babylonsister]

9. Ooh, start vandaliziing!

:hi: :thumbsup:

[Warren DeMontague]

13. Dude, you gotta get on that.

He's totally lizard-ready.

[rasputin1952]

4. i'm actually surprised he lasted as long as he has...

I gave him 2 weeks tops when he started at HLN...Even the prime slot after Nancy Grace, (another loser), he can't get it up...:evilgrin:

[whistle]

5. God has smote the false prophet Jerry Falwell...and now the demons

....and their helpers begin to fad away like putrid black flies that were feeding on the decayed rotten flesh of the half dead masses who believed the lies and drank the toxic koolaid, these insects which came as a pestilence are blowing from the valley by the fresh winds of change coming down the mountain sides :nopity: :donut: :hurts:

[aint_no_life_nowhere]

7. He just needs to come up with some fresh demented venom

With all the right wing crackpots already in the media, fresh demented venom is becoming harder and harder to manufacture all the time.

[Neecy]

8. his rating don't matter to CNN

As long as he's getting the wingnut talking points out he's doing his job. It's no longer about being successful in a time slot - it's about propaganda.

[Clark2008]

10. Except if you are a liberal or a factual reporter.

In those cases, your ratings DO matter.

[doc03]

11. It's actually scary to think there are that many

people that watch him.

[ncteechur]

12. Shhhhh! They will let him anchor at CBS next!

[skipos]

14. How do those numbers compare to Keith Olberman?

I don't watch much TV, so I have no idea what good numbers and bad numbers are.

[Blue Belle]

16. I was wondering the same thing...

I bet Keith is kicking his ass. :)

[Bitwit1234]

15. Now is the time

to send letters to his sponsors. Telling them that his viewer numbers are so low they are wasting money on ads on his program. Why spend all that money if no one is watching.

[Botany]

17. Guess an idiot w/ A.D.D. who is hooked up w/ the worst President in History ....

.... does not make for good television.