NFLPA Super Bowl Ad: Let Us Play

[Omaha Steve]

Run time: 01:01 https://www.youtube.com/watch?v=Jl9BpUgYljQ   Posted on YouTube: January 27, 2011 By YouTube Member: NFLPLAYERS Views on YouTube: 51818   Posted on DU: February 01, 2011 By DU Member: Omaha Steve Views on DU: 236

 

http://blog.aflcio.org/2011/01/31/cbs-refuses-to-air-nfl-players-ad/

by James Parks, Jan 31, 2011

Are you kidding, CBS? The network has rejected the “Let Us Play” ad (left) from the National Football League Players Association (NFLPA) that was to air Feb. 5 on the CBS College Sports Network during the NFLPA college all-stars game.

CBS executives said they “didn’t want to get involved” in the labor negotiations between the players and the NFL owners, according to AdAge.com.

Not get involved? Come on. CBS is big-dollars involved already.

CBS, Fox, NBC and ESPN, as well as DIRECTV, have agreed to pay the NFL in 2011 even if owners carry through on their threat to lock out players, disrupting or even canceling the season. The NFLPA has filed suit against the league, saying the TV deals provide the owners with guaranteed payment even if no games are played, effectively financing the lockout by providing “lockout insurance.” The networks pay the NFL $4 billion a year to televise the league’s games.

The NFL owners opted out of the collective bargaining agreement with the NFLPA two years before it was due to expire, saying it isn’t working for them. But they refuse to provide audited financial information to explain what is wrong in a business that generated $9 billion in 2009 during the worst economic crisis since the Great Depression.

FULL story at ink.