You've seen the Tahoe ads - now see this one

[central scrutinizer]

http://www.albinoblacksheep.com/flash/honda.php

[annabanana]

1. must admit... fun to watch...n/t

[Caoimhe]

2. That's pretty cool

like a Rube Goldberg machine!

[fooj]

3. That's a great ad......

Peace.

[w8liftinglady]

4. that was cool...my kids are trying to imitate it(shudder)

[file83]

5. My father is in advertising and he told me that there are NO computer

animations in that commercial. He read in a trade mag that it took over 600 takes to get it right.

The tires rolling up hill though make people think it's fake. It's not. What they did was place heavy counter weights at the tops of the tires and postioned them just so that once it starts to get off balance, the weight forces the tire to roll up the slope. Clever!

Kick ass commercial!

[splat@14]

6. Cool thanks...I believed all except the tire part..Thx 4 the clarification

[central scrutinizer]

7. here's the text that came with the link via email

There are no computer graphics or digital tricks in the film.
Everything you see really happened in real time exactly as
you see it.

The film took 606 takes. On the first 605 takes, something, usually very
minor, didn't work. They would then have to set the whole thing up again.

The crew spent weeks shooting night and day.
By the time it was over, they were ready to change professions.

The film cost six million dollars and took three months to complete
including full engineering of the sequence.

In addition, it's two minutes long so every time Honda airs the
film on British television, they're shelling out enough dough to keep any
one of us in clover for a lifetime.

However, it is fast becoming the most downloaded advertisement in
Internet history.

Honda executives figure the ad will soon pay for itself
simply in "free viewings (Honda isn't paying a dime to have you watch this
commercial!).

When the ad was pitched to senior executives, they signed off on it
immediately without any hesitation - including the costs.

There are six and only six hand-made Honda Accords in the
world. To the horror of Honda engineers, the filmmakers disassembled two of
them to make the film.

Everything you see in the film (aside from the walls, floor, ramp, and
complete Honda Accord) is parts from those two cars.

The voiceover is Garrison Keillor. When the ad was shown to Honda
executives, they liked it and commented on how amazing computer
graphics have gotten.
They fell off their chairs when they found out it was for real.
Oh. and about those funky windshield wipers. On the new
Accords, the windshield wipers have water sensors and are designed to start
doing their thing automatically as soon as they become wet. It looks a bit
weird in the commercial.

[Sydnie]

8. This is not a new ad - It's been around for quite some time

but it is a good one!

[central scrutinizer]

10. I know, the original link went offline

after a month or so, but I received this link yesterday and wanted to share it again.

[Bozita]

9. reminiscent of Rube Goldberg stuff --- Great ad!