I just heard about this, bloggers taking payments from political candidates, astroturfing the netroots, if you will, in exchange for softball coverage and peppy little write ups for the candidate with the most Benjamins. (
See the link marked "accept payola" in the upper right column at Old American Century that links to this graphic: )
I'm not surprised by this, as I've noticed at least one blogger who's done a clunky job in supporting Mrs Clinton's candidacy (applying a mawkish
can't-speak-out-yet double standard to her support of the Iraq War Resolution when he'd roundly criticized other candidates for kowtowing to Bush). But I think I'm offended. Maybe. I honestly can't decide where I stand, as a former blogger planning on jumping back into the cyberjournaling discipline, on this sort of journalistic practice. Is it Foxian, is it whorish, or is it simply advocacy journalism? Am I scandalized or am I just jealous?
Is this fair game, fair graft, or an insult to the supposedly democratized version of the 4th estate? Do all journalists need to be independent or is this part of the free market equation that goes with the free market of ideas that a democracy requires? After all, the very first newspapers to start attacking George Washington--voicing a needed opposition to a dangerously popular politician--was
Philip Freneau, who was essentially taking payola in the form of lightweight translation work from his political patron Thomas Jefferson (and paid, ironically enough, out of funds from the US Department of State).
My gut says this is wrong, it's misrepresentation and a violation of my trust as a reader. My head says "grow up, Bucky, your read current events so that you don't have to trust."
So is my gut right or is my head right here? I am curious, blue.