US food sector wary of GMO wheat - Gen Mills exec

[nosmokes]

and why would we be wary? because the producers not only refuse but fight tooth and nail the simple request that they label products containing GMOs? maybe that would be one factor for a start. perhaps the fact that we know the bottom line is their paramount concern, not the health and safety of the consumer could be another? or what the products impact on the environment could be? yeah, we're wary, we're wary with damn good reason. -nosmokes
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original-truthabouttrade

US food sector wary of GMO wheat - Gen Mills exec

by: Carey Gillam

Kansas City, (Reuters) - The U.S. food industry is still not ready to embrace biotech wheat because of consumer wariness of genetic tinkering -- even though wheat acres are declining, a General Mills Inc. (GIS.N: Quote, Profile , Research) executive said on Monday.

"We're going to continue to lose acres," Ron Olson, General Mills' vice president of grain operations, told Reuters in an interview.

"But the food industry is going to pay whatever it takes (for wheat)," he said before giving a presentation to the National Grain and Feed country elevator conference in Kansas City.

Olson said spring wheat imports from Canada would likely continue to grow because of U.S. acreage declines.

Still, Olson said years of work by biotech companies like St. Louis-based Monsanto Co. (MON.N: Quote, Profile , Research) and the Swiss agrochemicals group Syngenta (SYNN.VX: Quote, Profile , Research) to make wheat production more attractive to farmers was facing too much consumer wariness for food companies to embrace the efforts.

"The food market is not ready for that," he said. "Our stock would get killed."
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complete article here

[vireo]

1. "Our stock would get killed"

I know I would be dumping the few shares I own.