http://www.washingtonpost.com/wp-dyn/content/article/2006/10/01/AR2006100101125_pf.htmlThe Right Man For Fox News
Roger Ailes Soldiers On For the Good of the Cause
By Howard Kurtz
Washington Post Staff Writer
Monday, October 2, 2006; C01
NEW YORK -- Ten years after he created Fox News Channel, Roger Ailes says he still avoids mentioning his place of employment in certain circles.
"It's just not worth going through the hassle at an elite party," he says. And: "The only reason I know we're doing the right thing is that we're widely criticized." And: "I've never felt out of the mainstream in America. I've felt out of the mainstream at Le Cirque."
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While Fox remains No. 9 among all cable networks, some slippage in the ratings over the past year has Ailes concerned. For the last three months, Fox is down 28 percent from the same period last year, compared with declines of 21 percent for CNN and 12 percent for MSNBC.
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But Fox may have moderated its journalistic approach a bit in recent years, with Ailes hiring Wallace from ABC News, former CNN anchor Bill Hemmer and Harvard analyst Marvin Kalb.
http://www.usatoday.com/life/television/news/2006-10-01-fox-news_x.htmAs penetration of cable TV reaches a saturation point and with increased competition from the Web, Fox's "job is going to get harder now, just as it got harder for CNN 10 years ago," Rosenstiel says. "The big-growth era in cable seems to have come to an end."
That's why Ailes has been on something of a tear lately. He has been shaking up his daytime lineup some, calling surprise staff meetings, putting more emphasis on Fox News' website by partnering with YouTube in launching "The Blast," a dedicated page in which Fox News provides online video junkies with the craziest moments in news.
"This is hard work every day," Ailes says. "We have to maintain an intensity."
Anchor Shepard Smith says that although the ratings competition "for us is in cable, the Internet is clearly pulling eyes, and anybody who says otherwise is being disingenuous. Ten years ago you couldn't log on to find out what was going on. We need to integrate and use the Internet better. We have a long way to go."