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They'd have to do two commercials, one for teenaged boys, one for teenaged girls.
What they are up against in their War Against Reefer, is that Reefer is actually a fairly benign drug. You should NOT try to drive or operate dangerous machinery while you're stoned, of course, but Marijuana has no LD50, no potential for physical addiction, none of the things that make alcohol or tobacco so bad.
You could make a long list of Distinguished, Accomplished Pot Smokers Through History and come up with names like...oh, half the NFL, Carl Sagan, the whole NBA, former Canadian Prime Minister Kim Campbell, Al Gore, Olympic Gold Medalist Ross Rebagliati (the Canadian snowboarder who caused pot to be added to the IOC's list of banned substances)...lots of people.
But one thing even the biggest pothead cannot deny is that this shit gives you the munchies...which can be either a good or a bad thing. It's good if you're a chemo patient who needs to eat but just can't stand the thought of food; get whacked three times a day and you WILL eat...whether you want to or not.
It's not good if you're sixteen, you're trying to maintain your slender figure (or, on the other side of the coin, you're trying to get a girl to like you), and all the junk food you eat while you're stoned is packing the pounds on.
So! In this new War Against The Munchies, they do a spot where a girl who gained thirty or forty pounds after she started Smoking The Dope laments the fact that she can't find any "cute" clothes in her new size, and one in which an overweight, pot-smoking boy talks about how he can't get a date because the girls don't like fat guys.
It can't work any worse than the shit they run now.
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