O' Reilly No Longer #1 In Key Demo 18-54 Viewers

[RamboLiberal]

http://www.mediabistro.com/tvnewser/

For the first time in recent memory, Hannity & Colmes has bested The O'Reilly Factor in the 25-54 demographic for an entire month. In August, FNC's 9pm show averaged 508,000 demo viewers, 14,000 more than Bill O'Reilly's 494,000 at 8pm. (Greta Van Susteren followed close behind with 492,000 in the demo.)

Among total viewers (some would say "older," but we're not going there), O'Reilly still came in first place, with 2,073,000 viewers, compared to 1,696,000 for H&C and 1,499,000 for Greta.

But I hear O'Reilly was none too happy about losing to Sean Hannity and Alan Colmes in the demo. And just look at the recent scoreboards: the trend is holding... http://www.mediabistro.com/tvnewser/ratings/default.asp

[Selatius]

1. Who does O'Reilly run against? Keith Olbermann?

Are they on at the same time?

[RamboLiberal]

2. Yep O' Reilly is up against KO

And while KO doesn't have the numbers of O' Reilly, KO's numbers have been going up and O' Reilly's have been heading down. O' Reilly audience is getting really, really, really, senile.

Aug 06 vs. Aug 05 KO was up 55% in Total Viewers and 61% in 18-54, O' Reilly was down -15% in total and -5% in 18-54.

http://www.mediabistro.com/tvnewser/original/aug06vs05.pdf

[stanwyck]

3. KO also has the more "desirable'

demographic for advertisers...younger, better educated, and more apt to spend money.
But O'Reilly still leads in the retirement home demo.