Just when I think the neo-fascist thugs can stoop no lower, damn if it doesn't happen again!
Thinking of the recent story about black children being sent to the back of the bus, how can we be shocked when this kind of viscous hate speech is so "mainstream?"
Posted today in Indian Country Today:
http://www.indiancountry.com/content.cfm?id=1096413533Steve and his new roommate, Zagar, share an apartment. But the half-naked Zagar, a Native tribesman, is tough to live with. He eats Steve's canary, tries to light a fire under the bathtub and shoots arrows at the cat, hitting Steve instead. This wacky ''odd couple'' can't seem to connect ... except over a refreshing beer.
So begins the latest ad campaign for Bud Light. Titled ''Zagar and Steve,'' it consists of several television commercials and flash videos. The commercials have aired since July on programs such as ''Saturday Night Live.''
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I have no television. Perhaps reading Orwell, Huxley, Thoreau & Shelley just posed too many questions to allow any kind of enthusiasm for the mass insanity.
As the author suggests:
Anheuser-Busch should halt this offensive ad campaign before the next arrow hurts someone. If it doesn't, Natives and others concerned with minority stereotyping should make their voices heard.
Rob Schmidt is a freelance writer who specializes in Native and multicultural subjects. He maintains a Stereotype of the Month contest at www.bluecorncomics.com.
In a way, I am stunned at the depths to which monopolist capitalism will drive the spirit, stopping at nothing to crush and destroy any light in any heart.
"You do not know how to bind your heart to the skylark, or your eyes to the hardened blue hills. Return to the sorrow in which you have hidden your truth." L. Cohen, Book of Mercy #16