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Edited on Fri Aug-18-06 10:31 PM by TwoSparkles
Republicans are always coming up with campy slogans and names for inane programs. The marketing gimmicks that surround their radical ideas often convince the public that really awful ideas are fabulous.
Let's start with the Republicans re-naming the inheritance tax, "The Death Tax."
Most reasonable Americans used to believe that if a millionaire leaves a fortune to an heir--that paying taxes on that multi-million-dollar gift is reasonable. Then comes Rove's "Death Tax" PR campaign. Suddenly, the general public is convinced that they are being taxed for dying--cries of unfairness from fearful farmers and small-business owners can be heard across the fruited plane.
Really, the Republicans just wanted to curry favor with the yacht-owner crowd. However, they needed the general public to support this legislation---and the "Death Tax" PR campaign brought on board average Americans--who were convinced that the greedy government would penalize them--just for dying.
I propose this. We know that the Republicans will use outrageous scare tactics to convince Americans that the Dems will raise their taxes--if they take over the House and Senate this November.
How about a campy slogan of our own?
Dems should beat the Republicans out of the gate, and launch a PR effort that re-positions the "Death Tax" as the "Republican Paris Hilton Tax Break." Everyone knows who Paris Hilton is. Everyone identifies her with outrageous wealth, inheritance and undeserved excess. She represents the result of the Republican tax break--perfectly.
When Republicans start up with their, "Dems will raise your taxes!" fearmongering the Democrats can say, "Is it fair that multi-million-dollar heiresses like Paris Hilton are exempt from paying taxes, while hard-working, average Americans see so much of their paychecks going to taxes? We think it's outrageous! We don't want to raise taxes on middle-class Americans, we want to abolish the "Republican Paris Hilton Tax Break" which legalizes tax evasion for millionaires--and places a greater burden on the middle class and on our soaring national debt."
Dems could further explain that the "Republican Paris Hilton Tax Break" also ensures that when Paris Hilton leaves hundreds of millions to her heirs--that those dollars will also be TAX FREE, COURTESY OF THE CURRENT REPUBLICAN CONGRESS, "I ask you America...can we afford to give Paris Hilton and her heiress children a free ride when middle America is suffering and our national debt soars to unprecedented levels? The Republicans think so. The Dems do not agree."
Abolish the "Republican Paris Hilton Tax Break" NOW!
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