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Political parties succeed or fail not simply on votes in a ballot box. A lot goes into both the campaign, and into the legislation a party passes. Without active and involved support from the grassroots both before and after the election, a political party becomes like a dead tree -- undeniably there, but slowly falling apart.
So as November approaches I'm interested in people's thoughts on what the winning language is to get more people involved, promote issue awareness, etc. I'm not talking about DUers here, you wild-eyed hustlers! :-) I'm talking about your borderline activists. People who may or may not get involved, depending on what they hear.
On one hand: Talking of an upcoming "unseating of the GOP" and "the GOP is in trouble" and "we are in for a sea change" can play to the procrastinator in all of us, letting people sit back and hope the blight on our nation just goes away by the sheer inertia of public opinion.
On the other: Being pessimistic, e.g. on Rovian tricks, voting fraud, the general stupidity of Joe Six Pack, etc isn't exactly inspiring in a time when many would-be supporters are coping with depression, personal economic trouble, and a sense of disempowerment and national disgrace.
So where is the sweet spot? What are the winning phrases, memes, and rhetoric?
Talk amongst yourselves...
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