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First, it is ALWAYS a horrific thing when a child is murdered. I'm not in favor of the death penalty, but child murderers make me rethink that position.
That being said, this "story" has dominated American media for 10 years. I know people (smart people, informed, educated, aware people) who can name every single person ever related, no matter how tangentially, to this case, and give a full run-down of their involvement. More people know more about this case than they ever did about Watergate, Iran-Contra, the Enron trial...and why is that? It's because there's something dark and perverse about this case. The media had a field day with it. Lurid photos of a 4 year old in make-up and sequined outfits. Unmitigated speculation about the actions of the parents. A local sherrif who clearly sucked ass at his job (which always seemed to be the most underplayed part of the story).
How many hundreds of hours of airtime was this "story" given? How many 55 gallon drums of ink were used in the "reporting of this "story"? This stopped being about the murder of a child after the first week, and turned into something far worse: a cash cow for the media. Slap a "Jon-Benet" banner on the screen and people sat riveted.
Yes, the murder of a child is terrible. How much more terrible to continually murder her memory for 10 years after the fact?
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