Hummer of a Summer - Hummers and Happy Meals

[im10ashus]

WHEN General Motors introduced the three-ton, 11-miles-to-the-gallon Hummer H2 four years ago, it redefined American extravagance. But now, with gas prices hovering at $3 a gallon and threatening to go higher, sales of Hummers are declining as Americans become increasingly conscious of gas mileage.

McDonald’s, however, appears not to have gotten the message. This week, the restaurant chain started putting toy Hummers in children’s Happy Meal boxes, calling it the “Hummer of a Summer” promotion. Television and radio ads, which started running this week, feature a family riding in a Hummer on the way to a McDonald’s.

With enough visits to McDonald’s, children will be able to collect eight different Hummers in a variety of colors, including two versions of the H1, the original and most monstrous member of the Hummer family, which General Motors stopped making in June.

The promotion runs until the end of August and is aimed at young boys. Girls can choose to get Polly Pocket fashion dolls in their Happy Meals instead.

cont'd...

http://www.nytimes.com/2006/08/10/business/media/10adco.html?ex=1312862400&en=df01a13c1d36f3a9&ei=5090&partner=rssuserland&emc=rss

[madrchsod]

1. that is so wrong on several different levels

a "hummer of the summer"...who thought that up ?

[obreaslan]

2. I gues it's better than "The Summer of the Hummer" or something...

But it's digusting either way. :(

[im10ashus]

3. Only some asshat who is divorced from reality...

could have come up with this idea.

[depakid]

4. McDonalds promotes an unhealth and wasteful lifestyle

It makes perfect sense to me.

In fact, I can't think of more appropriate symbolism.