Editor&Publisher: How to Inspire (Even More) Fear and Loathing in the Press Room
One can't help but suspect that Karl Rove is already scheming with GOP architects -- and interior designers -- to create a revamped White House Press Room that will further weaken the press corps it so successfully neutered much of the time in the previous one.
By David S. Hirschman
(August 04, 2006) -- It's hard not to be somewhat skeptical of the Bush Administration's move to revamp the White House Press Room. Yes, the old one was clearly decrepit and out-of-date, but one can't help but suspect that Karl Rove is already in a super-secret bunker in Bethesda scheming with GOP architects -- and interior designers -- about ways to use the new room's design to further neuter the Washington reporters the administration has so successfully managed, spun, and blamed for the past five-and-a-half years.
Perhaps because there is no shortage of bad news to spin, PR spending has more than doubled under Bush; one can bet that, in designing a new dungeon for the despised press, Rove and Co. will be similarly liberal in lavishing taxpayer dollars to make the room as administration-friendly in its design as possible.
Already there have been reports that the new press room will be equipped with a video monitor, with which White House Press Secretary Tony Snow will be able to screen footage while he fields questions. One can picture him answering a question about the possiblity of civil war in Iraq by simply pointing to a video clip behind him of smiling Iraqi children throwing flowers at the feet of American troops. Rather than distributing administration-produced video news releases and simply hoping that local television stations will run them without sourcing, now any time a clip of Snow is run on the nightly news it can have an artful "Mission Accomplished" banner waving on the screen in the background, or a photo of the President pinning a purple heart on the chest of a smiling Marine....
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In terms of overall discomfort, the last press room was not bad on certain counts. Rove may decide to preserve the room's poor air circulation and could perhaps even arrange for the reporters' gallery to have less oxygen than Snow does at the podium, creating a feeling of weakness and languor in the press that could further inhibit tough questioning....
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Snow is already quite good at ignoring reporters' questions (or at least talking around them), but it might also be valuable to have partitions around individual reporters so that they couldn't see their colleagues. This would allow the White House's PR gurus to pump in softball questions from stereo speakers around the room without having to plant shills like Jeff Gannon in the gallery to actually ask them. They could simply have Rove in the wings asking the questions himself....
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