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A woman with a lot of sexual experience might compare a man to others and he might fall short. Also, she'll be less easy to control.
Sex is a very powerful urge and very pleasurable. There is a tendency in (many) human cultures to ration anything that is pleasurable in accordance with social hierarchies. The double standard is the oldest way to apportion the lion's share of sexual pleasure to the dominant class, men. Of course, the wealthier men get a disproportionately large share of it. In polygynous societies men are lucky to have one wife because the rich men grab up most of the women. See, that's where I don't think it's an inheritance-of-property thing. A double standard doesn't solve that issue. More wives leads to more heirs battling over the property and everyone getting less. That's probably what led to monogamy becoming the law in the Western world.
Today, in addition to the still-thriving double standard, we also have the forced birthers aiming for a situation where the elite can enjoy sex with impunity, while the rest of us live in fear of unintended pregnancy or disease. Again, it's about keeping something that is very pleasurable out of the hands of the "undeserving". Sexually free women are always targetted, along with gays, for extinction by reactionary movements.
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