(not that we ever would want to do that for our sanity!) (and the jk website is wayyyyyy better)
What you and I watch doesn't really affect the "ratings" --
That's all put together by the Nielsen corporation. . .They basically have a sampling of households they work with. Those households report what they watch, Nielsen runs a bunch of numbers and then you get the ratings.
So what you and I watch doesn't affect the ratings at all since we aren't in Nielsen households. (Well at least I'm not -- I got an invitation once to be a nielsen household, but didn't send the final paperwork back because I got too lazy)
Oh well, wikipedia explains it better than me:
http://en.wikipedia.org/wiki/Nielsen_Ratings<snip<
Nielsen Television Ratings are gathered by one of two ways; by extensive use of surveys, where viewers of various demographics are asked to keep a written record (called a diary) of the television programming they watch throughout the day and evening, or by the use of Set Meters, which are small devices connected to every television in selected homes. These devices gather the viewing habits of the home and transmit the information nightly to Nielsen through a "Home Unit" connected to a phone line. Set Meter information allows market researchers to study television viewing habits on a minute to minute basis, seeing the exact moment viewers change channels or turn off their TV. In addition to this technology, the implementation of individual viewer reporting devices (called People meters) allow the company to separate household viewing information into various demographic groups. In 2005, Nielsen began measuring the usage of digital video recordings (TiVo, for example) and initial results indicate that time-shifted viewing will have a significant impact on television ratings.
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