Military Recruiters Try To Be Hip; Kids Roll Eyes

[babylonsister]

Military Recruiters Try To Be Hip; Kids Roll Eyes

So now recruiters want to sign up 'alien life forces'? :crazy:


Military Recruiters Try To Be Hip; Kids Roll Eyes

By Aaron Sarver, In These Times. Posted December 12, 2007.

Military recruiters are using pop cultural knowledge and text messaging to connect with a younger generation.


Teenagers, be warned: Military recruiters have armed themselves with "Wat up, dude?" and "nmu" in their effort to lure you to Iraq. (For those who lack daily interaction with teens, "nmu" means "Not much. You?")

As headlines reveal that the military is lowering standards to meet its recruiting goals, the Pentagon is trying new techniques to connect with Millennials -- those born between 1980 and 2000, formerly known as Generation Y.

In September, the website Entropic Memes reported that attendees at last spring's Annual Navy Workforce Research and Analysis Conference were given a slideshow presentation titled "The Road to a 2025 Total Force: Talkin 'bout Their Generation."

At the presentation, ad executive Arthur Mitchell, director of strategic planning for Campbell-Ewald, the agency behind the Navy's Accelerate Your Life campaign, talked about the inability of Navy recruiters to connect with today's young people.

Millennials, he explained, are "narcissistic praise junkies" and "a somewhat alien life force." To help recruiters communicate with such bizarre life forms, Mitchell presented a pop culture quiz, asking recruiters to identify members of Green Day and the Black Eyed Peas (two popular bands). In addition to getting them up to speed on today's music, he showed them the ins and outs of text messaging and emoticons.

more...

http://alternet.org/story/70307/?page=entire

[bigscott]

1. first problem

they still think Green Day and BEP are popular bands. My son would laugh in their faces.:rofl:

[BleedingHeartPatriot]

2. Green Day and the Black Eyed Peas, huh?

I can just imagine a recruiter jamming to "My Humps"...even better, "Amercian Idiot"!

One thing about kids these days, and all other days, they can tell a poseur a mile away.

MKJ

[Alter Ego]

3. "Millennials"?

:wtf: