http://www.newscientist.com/channel/opinion/mg19826566.000-comment-indiana-jones-is-no-bad-thing-for-science.html"FEW scientific disciplines have a hero as charismatic as Indiana Jones. The whip-wielding character is the most widely recognised image of an archaeologist and largely due to this, the field enjoys huge and untainted popularity. Yet many archaeologists still seem desperate to distance themselves from the phenomenon. Since the height of the last Indy fever in the 1980s I have given up counting the number of exhibitions, educational events and publications that shout: "The real archaeologist practically never works like Indiana Jones." Now, Indy is back. Indiana Jones and the Kingdom of the Crystal Skull is released on 22 May, and there is every sign that it will be just as popular as its predecessors. So should archaeologists again rush to point out the gaping chasm between fiction and fact?"
"What weighs far more seriously is the criticism that elements of the film scripts communicate highly objectionable values. The adventures of Indiana Jones are premised on an imperial world in which western archaeologists routinely travel to the far corners of the globe in order to retrieve precious artefacts and save the world from Evil, giving the impression that the world is dependent on intervention from the west. Moreover, the films draw on a long cinematic tradition of portraying archaeology as the domain of white, heterosexual, able-bodied and comprehensively talented men who live though action-packed adventures in foreign countries.
This stereotype becomes part of the cultural baggage of very large audiences, and colours their perceptions of archaeology outside the cinema. It may even discourage individuals who do not think they conform to this apparent ideal from making archaeology their career choice. The discipline is the worse for any resulting loss of diversity."
As an archaeologist, I think that what most people take away from the character of Indiana Jones is that he is first an adventurer and second an archaeologist, and most folks I've talked with about the films are pretty aware that real archaeology has little in common with the movies.