They could have been capitalizing on this segment of the buying public YEARS ago. Here's a post from Friday Fishwrap from back in 1999:
LESBIAN BARBIE COLLECTION!
Yes, there is far too much variety in the lesbian community to be represented by just one Barbie doll. We need a collection. Besides, where is Barbie going to get a date, if there isn’t a collection?
1) Lesbian Barbie
The basic model, Barbie is 35, and wears her hair medium length, nothing fancy. Makeup looks natural, barely there. She wears jeans and a baggy t-shirt, and is vegetarian. Her tiny little rainbow and pink triangle stickers can be affixed to herself, her car, or you! Barbie is now realistically shaped, with a (proportionally smaller to fit the 11? doll) 34B bustline and 30? waist.
2) Dyke Barbie
A little more flamboyant, Dyke Barbie wears her hair in a pixie cut. She forgoes the bra, and her breasts hang a bit lower. Comes with the Dyke Barbie Jeep, decorated with rainbow, triangle and ‘Chick Magnet’ stickers. Wears absolutely NO makeup.
3) Butch Barbie and Femme Barbie
Sold as a set, because the other Lesbian Barbies aren’t quite sure what to do with them. Butch Barbie sports a buzzcut (how many little girls have unintentionally created Butch Barbie?) and men’s clothing. She comes with a mechanic’s coverall (complete with oil stains) and a toolbox. Femme Barbie… well, Femme Barbie is regular Barbie, stuck in a box with Butch Barbie.
4) Older Lesbian Barbie
She has a head of short, dignified gray hair, well-earned wrinkles, and a full figure. Her clothing is comfortable. Still has her dreams of a Lesbian Nation, and avoids contact with morally inferior males. Comes with 70’s feminist literature.
5) Babydyke Barbie
A teen, Babydyke Barbie is just coming out. Still dresses like most other teens, but has a smart-ass grin and real muscles. (As do the rest of the Lesbian Barbies, except for Femme Barbie.)
6) In the Closet Barbie
Looks like a regular, everyday straight woman (read: NOT like regular Barbie) but is undergoing ‘personal searching.’ Comes with What-the-Hell-Do-I-Do-Now Ken. Optional but recommended for In the Closet Barbie is Therapist Barbie, complete with couch. Divorce Lawyer Barbie may be required, but her purchase is strictly a personal choice.
7) BDSM Barbie
What Lesbian collection would be complete without her? Comes with whips, handcuffs, and lots of leather.
8) Gay Ken
No, he’s not Lesbian, but every Lesbian needs a gay male buddy. Gay Ken looks remarkably like regular Ken.
9) Jock Barbie
Always has bottle of water at her side.? Comes with mountain bike and softball uniform.
10) Political activist Barbie
Knows where every meeting is every night of every “save the world” organization.? Complete with picket signs and leaflets.? Comes only in sets–at least one African-American, one Latina, one lesbian from the Asian-Pacific, one Native American lesbian, one European-American, one lesbian with a disability, one Gen-X lesbian, one AARP lesbian, one Lesbian of Size, and one Transgendered person, usually M2F who looks like a tall straight Barbie but always wears a neck scarf.
http://fridayfishwrap.com/?m=199912